Resident Advisor announces new Chief Brand & Creative Officer Kazim Rashid

01 March 2022 - Press release

Kazim Rashid has been appointed as the inaugural Chief Brand and Creative Officer at electronic music platform Resident Advisor.

Kazim’s career has progressed through founding a collection of record labels, to heading the UK marketing department at seminal electronic record label Warp, working for VICE Media’s advertising agency Virtue, heading up global brand consultancy Protein as Creative Director and most recently founding Mixcloud’s in-house creative agency LOUD whilst serving as Creative Director for the company. His clients across his career have included Absolut, Adidas, Browns Fashion, Carhartt, Converse, Red Bull and many more. Founded in 2017, Kazim simultaneously leads independent artist management and creative direction studio ENDLESSLOVESHOW and has worked with Grammy and BRIT Award winning songwriters and musicians.

Born in 1987 to Pakistani-Kenyan parents and raised in Oldham, Greater Manchester, Kazim’s career as a visual artist began with the 2018 release of audio-visual film titled 2001: Pressure Makes Diamonds. The film posits that 2001 was a turning point in modern cultural history which led to what he called “a post-traumatic fracturing” of identity.  2001 is identified by three key events: three months of race riots in his home town in Oldham, the events of 9/11, and the first ever defeat of the boxer Prince Naseem.  His CV as a visual artist, has seen him featured in group and solo exhibitions including; Begin Again (Guts Gallery London Virtual Group Show 2020), Abbas Zahedi: How To Make A How From A Why? (South London Gallery 2020) and Nothing Looks The Same At Night ( The Third Line Gallery Dubai 2019) as well as featuring in The Guardian, Dazed, i-D, Nowness, AnOther Magazine and Vinyl Factory.  

On the appointment Rashid says; “"I've been an almost-daily user of RA for the best part of the last 15 years in many guises throughout my career, as record label owner, event promoter, artist manager, competitor and most importantly fan of the music and culture the platform represents. I'm hugely excited to be joining the company at such a pivotal and exciting moment in its trajectory and joining the team and leadership team whilst we reimagine what the "most important platform for electronic music" looks like in 2022 for the next two decades."

Resident Advisor CEO David Selby said ; “"The creation of this new role is part of a wider restructure of our output, setting ourselves up for our next chapter, which has creativity and innovation at its heart. Kazim has an impressive track record of delivering in these areas and I, for one, am very excited about working with him in this role.”