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Report published for BPI & ERA Insight Session on 'Serving the Superfans


Following on from the recent BPI and ERA Insight Session held in association with Music Ally, which explored the role and importance of the superfan, we are pleased to share the accompanying report. 

The joint Insight Session was the first to take place virtually, with hundreds attending to hear a wide range of speakers talk about the history and role of superfans and their importance to the music industry. 

The Music Ally produced report was authored by acclaimed industry writer Eamonn Forde, and focuses on why superfans are so significant to the music business and features overviews of current research on the subject, with label case studies.  It looks at the role of the digital world, and how labels and artists can continue to adapt their offerings to best serve their superfans. 

The report can be downloaded here.

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