Renowned music agent and founder/CEO of ITB, Rod MacSween, given an honorary doctorate degree by the University of Exeter in recognition for his outstanding contribution to music.

25 July 2019 - Press release

Last week, renowned music agent and founder/CEO of ITB (International Talent Booking), Rod MacSween, was given an honorary doctorate degree by the University of Exeter, his alma mater, in recognition of his outstanding contribution to music.

Rod got his first taste of the music business in 1969 when, while reading chemistry and statistics at the University, he was elected as Students' Guild Social Secretary. During that time, he was responsible for bringing legendary artists such as The Who, Pink Floyd and Robert Plant's first group Band of Joy to the university stage where they played for 1800 students at £1 per ticket. After graduating, MacSween worked as an agent at major booking agencies before founding ITB in 1976.

MacSween now personally represents many of the world's top rock acts. Referring to his own career when he addressed students during his conferral, he advised them that enthusiasm, commitment, integrity and a measure of risk-taking would be key ingredients for success in their working lives.