Red Bull Records Signs Sad Alex to Roster
07 February 2020 - Press release"We're thrilled to be working with Sad Alex and helping to push her career forward in 2020 and beyond," says Managing Director of Red Bull Records, Greg Hammer. "Sad Alex brings a fully realized artistic vision to her work, adding an exciting new voice to the Red Bull Records family. We look forward to seeing her growth and providing her with the resources to reach new audiences on a global scale."
A rising LA-based singer, songwriter, producer, illustrator and dancer, Sad Alex brings a unique sense of humor, tongue-in-cheek honesty and bluntness to her music, infusing electronic-inspired productions with lyrics that detail the complex, messy emotions and awkwardness that come with love, sex, breakups and everything in between. Previously a songwriter for artists such as Kelly Rowland, she lent her vocals on the single "Here For You" by producer Vincent, which has earned over 1.4 million streams.
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