PRS for Music and IPRS announce groundbreaking new licensing model to launch Apple Fitness+ in India

19 December 2025 - Press release

 

PRS for Music and the Indian Performing Right Society (IPRS) have today announced a landmark new licensing model to support the launch of Apple Fitness+ in India. The new initiative marks a significant step forward in how digital music rights are licensed and royalties are paid to rightsholders.

Under this new agreement, IPRS acts as the home territory society responsible for licensing, while PRS for Music will utilise its advanced cloud-based systems to match reported usage with musical works for distribution of royalties to songwriters and publishers. This innovative approach removes unnecessary currency conversions and accelerates payments to rightsholders, streamlining royalty flows for music creators across the value chain.

Sami Valkonen, Chief International Business Officer for PRS for Music, said:
“We’re excited to collaborate with IPRS, our partner rightsholders, and Apple Fitness+ on this innovative approach to digital licensing.
“This is a blueprint for how cross-border licensing can work at scale. By combining local expertise with global PRS’s global processing capability, we’re creating a faster, fairer route for royalties to reach creators wherever their music is used.
“As part of our drive to ensure digital services are licensed wherever they operate, partnerships like this will be key in expediting the licensing, collecting and distribution of royalties to the correct rightsholders.”

Rakesh Nigam, CEO for IPRS said:
“We’re pleased to partner with PRS for Music to support the launch of Apple Fitness+ in India. This collaboration highlights our shared commitment to facilitating the licensing of digital services while ensuring songwriters and composers are fairly represented and paid in the expanding service offerings depending on music as a key component.”