PR Director and Artist Manager joins management of Lucy Spraggan
06 January 2021 - Press releaseGlobal music and entertainment talent management and PR agency owner Amelia-Eve Warden has announced her UK music roster has expanded and she is now the new Co-Manager of British acoustic pop artist Lucy Spraggan, alongside Grizzly Management Founder, Andrew Viitalahde-Pountain.
Warden was previously the manager of US rapper Brooke Candy, and has worked with artists such as Lauren Bannon from The Voice, Duncan James from Blue, Sinitta and bashment star IQ.
On the appointment, she said: "I am thrilled to be a part of the management team looking after Lucy Spraggan. I am committed to bringing fresh new branding, comms, PR and marketing to the development planning, and alongside Andrew's wealthy remit as a manager and live agent, together we are a great tag team of music experts to kickstart 2021."
In 2016, Warden launched her PR agency at the age of 21, making her one of the UK's Youngest PR CEO's. With 8 years PR experience looking after international B2B and B2C brands and 10 years music industry experience, Amelia-Eve's fresh marketing and brand perspective will be used to push Lucy's single launches, 'Choices' album launch on 26th February, and to grow the artist internationally.
Warden added: "Lucy Spraggan is an artist that has such a gap in the market and she is dominating that in the UK. From an international standpoint, and with me joining the management team, our aim is to be bigger, brighter and better, more creative ideas and more of making a mark."
Managing director of Grizzly Management and Co-manager of Lucy Spraggan, Andrew Viitalahde-Pountain, said: "With 2021 here, we want to make a mark this year, and with Amelia-Eve dominating the industry of music marketing, we need an expert that understands our artist and brand. We need someone who isn't afraid to come in and throw creative strategy at us, and Amelia-Eve is the perfect partner for us as we look to keep building our global exposure."
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