PledgeMusic Announces Management Changes and Initiatives to Better Serve Artists

09 October 2018 - Press release

PledgeMusic can confirm that Dominic Pandiscia, previously CEO of PledgeMusic, is no longer with the company. The company can also confirm that key members of the finance team were replaced in recent months.

In addition, recent senior management changes include Co-Founder Malcolm Dunbar being elevated to Global President and COO, building on the success of the UK and European division of the company and to optimize the integration of the company’s global business. Also, Co-Founder Jayce Varden has returned to the company and Scott Graves has re-joined as President of the North American territory.

As the music industry’s leading online direct-to-fan platform, PledgeMusic has taken on several initiatives over the past six months in order to better serve its artists. Artists should be on the lookout for a more user-friendly backend and additional tools to better manage their campaigns including an upgraded payment system, real time analysis of campaigns and greater transparency. The rollout begins in the upcoming weeks.

The new financial team has been put in place under the leadership of Richard Vinchesi, a partner at Sword, Rowe & Company, one of PledgeMusic’s larger investors. The in-coming financial team is putting in place a more rigorous infrastructure to underpin the company’s growth initiatives, which include further development of the D-to-C platform, a Vinyl Store and new advertising functionality scheduled for early 2019.

The company is committed to improving its financial resources and processes. To that end, PledgeMusic has established a commitment from Lyric Financial, the leader in music financing. The Nashville-based company is working with PledgeMusic to help expand its working capital and improve payable processing.

Lyric Financial Founder & CEO Eli Ball says; “I have been a fan of PledgeMusic since its inception. PledgeMusic plays a fundamental role in the global music industry. Not only do they provide a critical funding tool for artists, but also, a home for over three million music fans to engage with their favorite artists and to discover new artists. It is this dual role that makes PledgeMusic such a key tool for all artists, big or small. I am excited about the moves the company is making to reorganize in order to better serve the artist and fan communities. Lyric Financial is proud to be a partner with PledgeMusic. We look forward to supporting them as they continue to grow their world-class platform.”

PledgeMusic starts from the position of supporting artists and has been built on an ethos that puts the artist at the very centre of its business model. Since PledgeMusic began in 2009 and through the 50,000+ projects that have launched on the site, thousands of artists have benefitted financially through over $100 million of artist payments distributed.

These changes will enable PledgeMusic to continue to fully serve the artist and label community, executing client campaigns to the highest standard, driving and maximizing revenue across its partnerships. Recent successful campaigns and launches include Orbital, OMD, The Kooks, Lindsey Sterling, Sophie Ellis-Bextor, Filter, Better Than Ezra, Steve Vai and Generation Axe amongst others.