Pioneer DJ forms partnership with foundation.fm, starting with events for International Women’s Day04 March 2021 - Press release
AlphaTheta EMEA Corporation has today announced that its Pioneer DJ brand is joining forces with women-led progressive radio station foundation.fm in a special partnership that will begin with celebrations for International Women’s Day (March 8, 2021). Working together on a series of unique events, broadcasts, and competitions throughout March, Pioneer DJ and foundation.fm will honor the talented women in the music industry who constantly push against gender bias and boundaries and prove that equality should be commonplace. This new partnership aims to help erase the limits placed on women and non-binary community within the music industry and shine a light on their skills, which defy perceived limitations.
London-based foundation.fm paves the way for people to create positive change and level the playing field when it comes to gender equality within the world of music. Broadcasting online, the station has a worldwide reach – making it the perfect platform to spread the message about International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements of women while calling for gender parity.
Round table discussions
Respected DJ and foundation.fm resident Heléna Star will host round table discussions on how the station’s DJs have overcome the boundaries they’ve encountered since starting their careers, right up to the present, and throughout lockdown. She’ll be joined by prominent women from the music industry including Control Shft, Tempo, Freshta, and Vanessa Maria.
Tune in on March 9, 14:00 – 15:00 GMT, and March 24, 14:00 – 15:00 GMT.
foundation.fm x Pioneer DJ takeover
On Friday 19 March 2021, Pioneer DJ will take over the decks at foundation.fm for 5 hours of broadcasting. Elite women DJs will perform special sets organized by Pioneer DJ which listeners can tune into online from anywhere in the world.
Tune in on March 19, 14:00 – 19:00 GMT.
Throughout March, foundation.fm DJs will run competitions via their personal social media posts to encourage more women to try DJing. Prizes up for grabs include Pioneer DJ DDJ-FLX6 controllers and HDJ-CUE1BT headphones, plus invitations to join a session where professional DJs will guide the winners through the basics of mixing.