Opting Into Fair AI: CreateBase and Musical AI Partner on Consent-Driven AI Training Practices

30 April 2025 - Press release

Musical AI, the attribution and rights management platform for AI, has joined forces with CreateBase to build one of the first fully transparent, consent-based music training ecosystems,  addressing a persistent challenge in the relationship between AI and the music industry. This collaboration proves that ethical attribution and fair compensation aren't just ideals; they're practical business solutions that benefit everyone. Together, they have built what major tech companies have claimed impossible: a sustainable model where creators maintain control, AI companies gain legal certainty, and creativity flourishes.

Using Musical AI's attribution technology, CreateBase will give its growing rightsholder community the opportunity to opt in to licensing their works for AI training purposes. These licensed tracks will be included in datasets that leading AI companies are already using to train generative models on the secure Musical AI platform. Musical AI will then use its proprietary approach to trace usage of licensed compositions in generative outputs and guarantee fair compensation and legal compliance. Rightsholders will be paid for usage through CreateBase's streamlined payment system, maintaining the transparency and trust that both companies prioritize, while Musical AI's technology works efficiently in the background.

This partnership builds on CreateBase's strong track record of helping artists and rightsholders find and collect their royalties using smart tools. With CreateBase, an artist can describe their creative process or upload an existing contract, and the platform handles all the complex rights management automatically. Musical AI's new licensing options fit perfectly into this same user-friendly system, allowing rightsholders to easily opt in to AI training opportunities without leaving the platform they already trust for managing their rights.

"CreateBase has revolutionized rights management by embedding directly at the creative source, allowing artists to seamlessly register and monetize their work without the traditional friction points. Our partnership with Musical AI represents a strategic move to unlock an emerging revenue stream that will be a cornerstone of artist income in the AI era. By connecting these technologies, we're not just simplifying administration–we're expanding the entire rights ecosystem," explains Arsh Shah, J.D., CEO of CreateBase. While others debate theoretical frameworks, together we're delivering practical solutions that put creators in control.

“I have heard the CEOs of large AI companies saying that opt-in licensing for AI can't realistically happen. Well, we're already doing it." says Sean Power, CEO of Musical AI. "With CreateBase, we're plugged into the tools that artists actually use, and we're paying them fairly for their music to train AI. It's practical, straightforward, and exactly how this should work."