Ochre launches global ecommerce platform tailored d2c services and solutions to power the music industry

30 May 2019 - Press release

EARLY ADOPTERS INCLUDE:
WARP RECORDS | BLEEP.COM | NINJA TUNE | PARTISAN RECORDS | BECAUSE MUSIC | RESIDENT ADVISOR | PIAS

E-commerce platform Ochre, has today announced its official global launch. Developed over the last five years as a division of Bleep.com, Ochre offers its specially developed retail technology to the music industry. This includes a wide range of flexible, tailored services including store management, logistics, and fulfilment to help scale and professionalise music direct-to-fan offerings. The platform is available now at with-ochre.com
 
Dan Minchom, Managing Director, Ochre says:
"It's a very exciting time for all involved at Ochre. This global launch is the culmination of years of development of technology and builds upon the experience and understanding of music retail and customer experience that our teams have perfected over many years. At a time when direct-to-fan retail is evolving quickly we are helping our clients by running stores for them, or by allowing them to pick from a flexible suite of services ranging from technology solutions to warehousing and logistics"
 
Part of the Warp group, Bleep.com has become one of the industry’s most loved specialist music retail operations. In 2015 the company started to provide access to this technology and warehousing. Based on this experience Ochre has developed and refined its own technology, operations, warehousing, and fulfilment capabilities.
 
The powerful and robust platform offers a flexible approach for music companies across Ochre’s modular set of services including fully managed e-commerce solutions, fulfilment-only warehousing and logistics services, and technology-only customised solutions. This approach means clients are able to take up a range of different options in order to meet their specific business needs.
 
Ochre, a one-stop-shop catering for a multitude of d2c business requirements, already provides its services to companies including Because Music, Ninja Tune and Partisan Records.
Ellie Rumbold, International Product Manager, Partisan Records says:
 
“Ochre has played an absolutely integral part in some of our recent campaigns at Partisan. Ochre is easy and intuitive to use, and the whole team at Ochre have never failed to be extremely proactive, agile, and communicative. D2C was a strong aspect of the recent Fontaines D.C. Dogrel campaign, and we worked closely with Ochre on this, resulting in a UK top 10 record in April 2019, with the album charting at #9.”
 
Russel Coultart, CEO, Direct To Fan Consultancy says:
"Having worked with many e-commerce platforms, Ochre's technology stands out as one of the most powerful and flexible solutions available for music d2c today. I have selected the Ochre platform to implement large scale direct to fan projects for clients and can vouch that the team are both highly knowledgeable and great to work with."
 
Spanning key markets in the US, EU and UK, Ochre will announce more deals with labels, artists and brands throughout 2019.
 
with-ochre.com