NTIA Collaborates with KUVO Powered by DJ Monitor to Enhance Music Insights for UK Venues and Increase the Accuracy of Royalty Payments for Creators

12 June 2024 - Press release

AlphaTheta Corporation today announces its brand, KUVO Powered by DJ Monitor, partners with the NTIA. The initiative aims to support electronic music creators and offer music insights to venues across the UK to enhance their businesses. It creates a ground-breaking opportunity to empower the music rights industry with a broader set of reliable data to enable more accurate royalty payments to the creators of the music DJs play.
 
KUVO Powered by DJ Monitor is a partnership between AlphaTheta and DJ Monitor for music identification in venues. Integrated solutions have been developed to harness their unique strengths within DJ technology, and Music Recognition Technology respectively. With NTIA’s support, we seek to make deployment of this technology standard practice across the UK club and DJ events industry.
 
This initiative will develop stronger relationships between music rights organizations, venues, DJs and creators across the country, with a focus on building towards a more transparent and fair music royalty ecosystem within the UK.
 
There is no cost for venues to participate in this initiative. It does not affect the license fees venues pay for music, and it respects DJ setlist privacy - no details of which DJ played which tracks are captured by the technology and no playlists are publicized. It enables DJs to support the creators of the music they play without needing to do anything more than play their tracks.