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NME launches new gaming channel



From May 2020, the world’s defining voice in music and pop culture will expand into gaming. Working with editorial talent across the globe and hosted within a dedicated channel, NME will lend its famously critical voice to the world of gaming.

Ever since Space Invaders had the kids of the 70s flocking to the arcades with a stack of shiny 10p coins, gaming has taken a special place in the cultural mix of the nation’s youth, maturing into an industry that sits alongside movies and music on NME’s home turf.

The launch of this new gaming channel follows last week’s announcement of an Australian monthly print magazine, and the raucous relaunch of the NME Awards in February (described as “the craziest awards show ever” by none other than Taylor Swift).

UK Country Director Holly Bishop says: “We know our audience of music fans have a diverse mix of passions, which is why we’re expanding our editorial content offering in what promises to be a revolutionary period for the NME brand. With a unique blend of long reads, hero content, franchises, reviews and interactive streams, we’ll be breaking what’s new, what’s hot and what's next in gaming. The old idea of the gamer as some kind of bedroom-bound malcontent is gone. Gaming people are music people are film people. And they’re all NME people.”

Familiar faces feature on the line up of specialist gaming contributors, including James McMahon, Vikki Blake, Jason Coles and Jordan Oloman. Head to nme.com/gaming now, the new single-stop hub for all Gaming News, Trailers, Previews, Game Reviews and Interviews.

Brands, labels or individuals interested in commercial opportunities, can contact the team by emailing advertise@nme.com.

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