New music collaboration platform Ampollo launches

19 September 2024 - Press release

Partnership Agreements with BIMM, The Royal Academy, Pirate Studios and others announced

A groundbreaking new platform that will allow artists, songwriters and producers at all levels to practice, record, collaborate, network and drive revenue has been unveiled.

AMPOLLO was co-founded by CEO Yoram Ben-Israel, a highly successful, multi-discipline entrepreneur, CMO Mark Alexiou, an owner operator and creator of multiple music orientated business ventures and former Sony & Universal signed artist and startup specialist Rebekah Pennington, who will head up Partnerships, Growth and Business Development. The company will provide a unique range of user-friendly tools and engagement opportunities to creators working in music.

AMPOLLO empowers musicians and artists to grow their audiences while utilising the platform’s proprietary studio tools to remix, create with others and unlock creator and audience rewards. Artists, labels and other rights holders can also market and distribute music to their already engaged fans to enjoy in an immersive, gamified way, opening up new revenue streams for the wider music industry.

Some of the platform’s key features include stem separation - enabling easy remixing of tracks - video and audio recording, stackable audio and preset filters, customisable mixing desks and social media/audience engagement tools.

AMPOLLO also serves a number of other functions including assisting producers with toplines, beats and collaboration opportunities, helping songwriters/performers find session players and producer collaborations, providing discovery opportunities for A&R professionals and increasing revenue opportunities for rights holders.

The company has already raised £2.3m in early stage funding from a range of investors across the tech sector including specialists in music, gaming, community, content and VR, and is in discussion with a number of major music companies about further funding partnerships and licensing deals.

As well providing resources to individuals AMPOLLO has also entered agreements and partnered on a range of initiatives with several music industry companies and organisations including BIMM, The Royal Academy, Studiospares and Pirate Studios, which will allow members and clients of those bodies to access the full range of services offered by AMPOLLO. The company has also pledged to support the charitable work of Help Musicians with fundraising activity and donations.

AMPOLLO has been in Beta testing since summer 2023, with a wide range of both amateur and professional musicians and artists helping refine the platform and offering. Following this successful process the platform will formally launch in December. There are still opportunities for exclusive pre-launch invitations and interested parties can request an access code by emailing hi@ampollo.com.

Yoram Ben-Israel, Co-Founder and CEO of AMPOLLO said, “Everyone deserves the chance to find aligned talent to collaborate with. Utilising emerging technologies enables the creative process to be accessible to everyone, not limited by their location or network. AMPOLLO’s core aim is to create new opportunities, find undiscovered talent, enable human connection with both collaborative partners & music fans and to deliver access to new revenue streams in fun and engaging ways through intuitive tools and resources.”