Natasha Baldwin promoted to President Creative and Marketing for Imagem Music Group International

17 January 2013

Natasha Baldwin has been promoted to board member of the worldwide Imagem Music Group, serving as President for Creative and Marketing, it was announced today. Baldwin, formerly Group VP of Syncs & Creative Services, began her new role as of 1 January 2013, joining fellow board members André de Raaff (Group CEO), Denis Wigman (Group CFO), and John Minch (UK CEO and Group President Business Development and Strategy).

Natasha (“Tash”) Baldwin, age 33, began her career producing TV commercials and music videos. In 2001 she joined the Boosey & Hawkes Production Library team as a music consultant. In 2008 she became responsible for the company’s entire synch business worldwide and in 2009 she was promoted to Imagem Group Vice President Creative Services. Since February 2011, she has been a board member of Imagem UK.

“Tash has already contributed enormously to our organization in a remarkably short time,” said Imagem CEO André de Raaff. “She has been able to ‘make a difference’ in the way we service our music to advertising agencies, TV stations, film companies etc. With a clear understanding of our commitment to a direct and proactive approach, she was able to transform this ethic onto a global scale to serve our Imagem clients worldwide. As Imagem continues to grow, Tash’s new role will allow her to oversee all aspects of creative services. At the same time, as a worldwide board member, she will be responsible for creating new marketing initiatives to further exploit our copyrights, to develop our business opportunities in ‘new’ markets, and to contribute in all other aspects to the global growth and further expansion of Imagem.”

Natasha Baldwin said, “We have to think globally. That’s the way our customers think. We have to think across all genres of music and I’m excited to be given the opportunity to shape the creative strategy of the group as we strengthen long term synch, film and brand partnerships, forge global digital deals, and broker new media opportunities for our writers, composers and bands. What is unusual about this new Imagem move is that it’s not about admin, but about sales. That’s not the way most publishers behave!”