Napster subscribers swipe themselves to the perfect Playlist

17 March 2017 - Press release

As of now, a special wizard will actively suggest songs for you, making it even easier to put together your favorite music. With the current app update 5.7, the premium music streaming service introduces the Interactive Playlist Maker.

Through special algorithms, the innovative tool supports music fans creating new playlists – completely according to the “Tinder principle”, which is not only simple, but also fun.

When creating a new playlist, the Interactive Playlist Maker recommends songs based on the user's personal music tastes. If the music lover likes the selection, he simply confirms it by swiping to the right, so the track is automatically added to the track list. Swiping to the left, however, discards the song. This allows Napster subscribers to easily discover even more music without having to search for a long time. Thus, the spontaneous date with the best music selection is saved. Manually creating playlists is also still possible.

To further personalize the music experience, the music streaming pioneer, in cooperation with GIPHY, also lets users select GIFs as a cover image for playlists. When composing a new list, Napster will automatically suggest matching GIFs, or the user can select one from the extensive GIPHY library.