“Music To Your Ears” Podcast Explores the Future of Music Marketing and Promotion
10 November 2025 - Press releaseMusic To Your Ears a new music podcast that takes a deep dive into the evolving strategies, tools, and stories shaping modern music promotion has launched it’s first three episodes. The show is produced by Mil3s Entertainment and sponsored by SongTools, the fast-growing music-tech platform Forbes recently dubbed “the Canva of music marketing.”
Created and Hosted by Danny Garcia (SongTools CEO) and serial entrepreneur Jimmy Mikaoui, the show spotlights conversations with leading music executives, marketers, and innovators from across the industry — including guests from Nettwerk Music Group, Kobalt, and Soundstripe. Each episode unpacks how technology, storytelling, and data are reshaping how music reaches audiences around the globe.
“Authenticity is still everything. Fans are savvy now — they know when they’re being fed something manufactured.”
— Nikki Fair, EVP of Marketing at Nettwerk Music Group
— Nikki Fair, EVP of Marketing at Nettwerk Music Group
In the premiere episode, Fair explores the evolution of storytelling and fan engagement, emphasizing how modern labels are building global communities around artists through authenticity and collaboration.
“The core tenet is: know your audience. Understand what motivates them, what sparks curiosity, and how that translates into appreciation of the art.”
— Jason Feinberg, SVP at Kobalt and Head of Kosign
— Jason Feinberg, SVP at Kobalt and Head of Kosign
Feinberg discusses the overlap between technology and artistry, how data-driven platforms are empowering creators, and why curiosity and adaptability remain the most valuable assets in a fast-changing industry.
“We weren’t startup founders — we just believed you could be a blue-collar musician. Why was it so hard to make a living doing that?”
— Travis Terrell, Co-Founder & President of Soundstripe
— Travis Terrell, Co-Founder & President of Soundstripe
Terrell shares the journey of building Soundstripe into a creative powerhouse that keeps “creatives creating,” reflecting on the importance of sustainable income models and the growing role of sync licensing in today’s creator economy.
“We want to spark real conversations with the people defining the next era of artist empowerment,” said Jimmy Mikaoui, co-creator and co-host. “Our goal with Music to Your Ears is to pull back the curtain on how modern music promotion really works,” said Danny Garcia, CEO of SongTools and co-host.
New Music to Your Ears episodes are available monthly on Spotify, Apple Podcasts, and YouTube, with upcoming guests including executives from leading distributors, boutique agencies, and next-generation music tech platforms.
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