Music tech startup, PEEX, partners with premier concert arena, the Ziggo Dome

28 May 2019 - Press release

PEEX’s patented and ground-breaking technology allows concert goers to customise and personalise their live music experience - via augmented audio reality

PEEX, a new and revolutionary music tech startup which allows concert goers to experience live music like never before, today announces a brand new partnership with the Ziggo Dome - a 17,000 capacity indoor arena based in Amsterdam. Designed to improve the connection between fans and artists in new ways, PEEX provides fans with an incredible superior quality audio experience within live music.

One of the busiest concert venues in the world, the Ziggo Dome welcomes the PEEX technology into its front of house setup offering fans a new way to experience live music. The new partnership sees PEEX become a partner to the venue meaning performing artists will have the opportunity to work closely with the tech startup to explore new commercial opportunities that PEEX brings.
 
The first PEEX powered concerts at the Ziggo Dome will be on 8th June and 17th June - two of the dates for Elton John’s Farewell Yellow Brick Road tour. Attending fans will be able to experience PEEX by renting out its rX wearable device at the venue or pre-booking it via PEEX’s website. The introductory rental price in Europe for the rX wearable device is €10 per show. PEEX is also offering a 20% preorder discount for fans booking online in advance with the preorder code ‘ELTON'.
 
Pieter Hamelink, Chief Executive Officer of PEEX, comments: “Partnering with a globally recognised venue that can accommodate up to 17,000 people will allow more fans to experience the PEEX technology. We are thrilled to announce this and it is a testament to the progress we’ve been making, but also reflects the positive engagement we have received from the industry and beyond.”
 
Ronald Fiolet from Ziggo Dome added: “We support new and innovative technology that enhances the experience for fans. The live music experience is becoming richer, with deeper immersion and interactivity fuelled by exciting technology trends. The ultimate goal is for our attendees to have the best possible experience they possibly can, and we see PEEX as the perfect technology to help achieve this. We are sure this will be hugely popular.”
 
The PEEX LIVE offering enables music fans to create their own enhanced five channel mix of the live concert sound, whilst remaining truly immersed in the energy of the performance - via their wearable technology, the PEEX rX, and easy-to-use companion app. Want to boost the vocals or turn up the guitar solos? The PEEX LIVE experience allows fans to tailor their sound experience to their preference.
 
PEEX has now launched - being available on select dates of Elton John’s Farewell Yellow Brick Road tour  - and will be coming to the UK later this year. To book PEEX, please visit: https://rent.peex.live