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Music Glue Announces Partnership with Probity

To coincide with the launch of a new version of their leading e-commerce platform, Music Glue has announced a partnership with Probity, the independently owned music merchandising company offering worldwide tour, retail and licensing services.

This agreement will see a number of high profile artists using Music Glue for their global retail and fan engagement activity including Metallica who became the first band on the re-launched version.

Other artists such as Rage Against The Machine, Red Hot Chili Peppers and Zara Larsson are among those now using the platform as part of this new agreement with Probity.

Music Glue, which was launched in 2007 and is celebrating its 10th anniversary this year, already works with over 35,000 artists and currently has over 450 new bands signing up every week. The company provides sophisticated e-commerce technology for emerging to stadium level artists, managers, labels, merchandisers and promoters that makes it easy for fans to buy directly from the artists they love, in one simple transaction. 

Music Glue’s new design capabilities, which enable artists to create a profile that entirely reflects their own look and feel, along with the ability to embed almost any commercial, creative or promotional channel into the profile, means that artists no longer need a separate website – Music Glue does it all.

The company, which is currently enjoying 15% quarter-on-quarter growth, allows artists to sell music, merchandise and tickets from multiple suppliers in one place.

Music Glue is also working with major and independent labels, artist & label services companies and merchandising firms to provide a wide range of artist-to-fan, e-commerce offers and solutions.

Mark Meharry, Founder and CEO of Music Glue said, “It’s now been ten years since we launched Music Glue and after enjoying a steep learning curve I can confidently say that we have built a platform that provides exactly what music fans want – the ability to buy anything, direct from an artist, from anywhere in the world, from any device, in any currency. Working with a globally respected merchandise company such as Probity whose roster features legendary artists such as Metallica, Rage Against The Machine and Red Hot Chili Peppers is humbling and testament to the hard work that the Music Glue team has put into building the platform over the last decade.”

Mark Stredwick Founder and MD of Probity said, “Probity are running many artist webstores on Music Glue’s platform and I have been massively impressed with Mark and his team.  It doesn’t matter whether it is our Metallica store or one of our smaller stores we always receive the same levels of service. The client friendly approach that Music Glue adopts works perfectly with our own business and that ethos starts with the company’s management and filters down. “

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