MTV HONOURS BIGGEST MUSIC VIDEOS OF 2011

09 February 2012

EIGHT VIDEOS GO DOUBLE PLATINUM FOR FIRST TIME EVER INCLUDING
JESSIE J AND ADELE

DAVID GUETTA IS FIRST EVER ARTIST TO WIN FOUR PLATINUM AWARDS

BRUNO MARS, LADY GAGA, KATY PERRY, BLACK EYED PEAS AND BRITNEY SPEARS AMONG THE MANY OTHER ARTISTS HONOURED WITH MTV VIDEO PLAY AWARDS


LONDON, 08 JANUARY 2012: MTV International today revealed the winners of the 2011 MTV Video Play Awards, recognising the most played videos across MTV channels around the world*.

Girls have come out on top with Jessie J, Adele, Katy Perry and Jenifer Lopez all picking up Double Platinum Awards, and Lady Gaga, Britney Spears and Rihanna each scoring a hat trick of Platinum Awards. David Guetta has become the first ever winner of four MTV Video Play Awards in one year, taking home Platinum Awards for “Who’s that chick” [feat. Rihanna], “Without You” [Feat. Usher], “Where Them Girls At” [feat. Flo Rida and Nicki Minaj] and “Sweat” [Snoop Dogg vs David Guetta], racking up an impressive count of over 45,000 video plays in 2011. Bruno Mars followed closely behind with over 40,000 video plays, becoming the first ever act to win two Double Platinum Awards for “Grenade” and “The Lazy Song”.

The top music videos were aired over 765,000 times across 60 international MTV channels (excluding all MTV US channels) in 2011. Eight videos earned Double Platinum Awards this year – the most ever in the history of the awards – with over 20,000 plays each. A staggering 35 videos garnered Platinum Awards with more than 10,000 plays each, and 14 further videos earned Gold status for 5,000 or more plays.

Bruce Gillmer, Executive Vice President Music and Talent/Programming, Events, Viacom International Media Networks commented: “The MTV Video Play Awards are a perfect example of MTV’s unrivalled scale, support and ability to connect artists to literally millions of fans in every corner of the world.”

The MTV Video Play Awards emphasise MTV’s commitment to supporting new acts, championing up and coming artists and launching them around the world. 6 of this year’s winners have been an MTV Push artist, MTV’s global campaign that promotes the hottest new talent to audiences around the world across all MTV platforms. The PUSH artists who won awards are LMFAO, Jessie J, Foster The People, Alexis Jordan, Bruno Mars and Jason Derulo. Winners also included acts who have given some of the best live performances at MTV events in 2011, including Lady Gaga, LMFAO, Jessie J, Bruno Mars and Jason Derulo who all took to the stage with their jaw-dropping performances in Belfast at the 2011 MTV EMA, and LMFAO and Snoop Dogg who lit up Malta at Isle of MTV, Malta Special in June last year.

About the MTV Video Play Awards
The innovative awards were launched in 2007 to celebrate the most played music videos across the global MTV network. To create the awards, 60 MTV music channels from four continents provided data on their most played Music Videos from the period 1 January – 31st December 2011. Those videos played over 5,000 times received a Gold Award, those played over 10,000 times received a Platinum Award and 20,000 plays resulted in a Double Platinum Award.

The most played videos for 2011 are:
Double Platinum
Adele Rolling In The Deep
LMFAO Party Rock Anthem
Maroon 5 Moves Like Jagger
Jessie J Price Tag
Bruno Mars Grenade
Jennifer Lopez On The Floor
Katy Perry Last Friday Night (T.G.I.F.)
Bruno Mars The Lazy Song

Platinum
Lady Gaga Born This Way
Pitbull Give Me Everything
The Black Eyed Peas Just Can’t Get Enough
Adele Someone Life You
Katy Perry Firework
The Black Eyed Peas The Time (Dirty Bit)
Katy Perry Feat. Kanye West E.T.
Lady Gaga The Edge Of Glory
Rihanna California King Bed
Britney Spears Till The World Ends
Diddy Dirty Money Coming Home
P!nk Perfect
Coldplay Every Teardrop Is A Waterfall
Beyoncé Run The World (Girls)
Beyoncé Best Thing I Never Had
Rihanna S&M
Red Hot Chili Peppers The Adventures Of Rain Dance Maggie
Rihanna What’s My Name?
Enrique Iglesias Feat. Ludacris Tonight (I’m Lovin’ You)
Alexandra Stan Mr. Saxobeat
Avril Lavigne What The Hell
Jennifer Lopez I’m Into You
Alexis Jordan Happiness
David Guetta Feat. Rihanna Who’s That Chick?
LMFAO Sexy And I Know It
Britney Spears Hold It Against Me
David Guetta Feat. Usher Without You
David Guetta & Flo Rida Feat. Nicki Minaj Where Them Girls At
Snoop Dogg vs. David Guetta Sweat
Britney Spears I Wanna Go
Lady Gaga You and I
P!nk Raise Your Glass
Dr. Dre I Need A Doctor
Jason Derulo Don’t Wanna Go Home
The Black Eyed Peas Don’t Stop The Party

Gold
Shakira Rabiosa
Foster The People Pumped Up Kicks
Taio Cruz Higher
Chris Brown Beautiful People
Wiz Khalifa Black And Yellow
Chris Brown Yeah 3X
Foo Fighters Rope
Pitbull Rain Over Me
Aloe Blacc I Need A Dollar
Nicki Minaj Super Bass
Linkin Park Iridescent
Kanye West All Of The Lights
Swedish House Mafia Save The World
Alexis Jordan Good Girl