MTG launches dedicated music video site in sweden with MUZU.tv

15 March 2013

MTG launches dedicated music video site in sweden with MUZU.tv <http://www.muzu.tv/>

The site will feature free access to over 130,000 music videos including concerts, the latest new music videos, interviews, exclusive competitions and content with artists.

Users can become video DJ’s by creating their own video playlists and channels on the site across all genres of music from pop to rock to old school. The site will regularly feature exclusive interviews, live streams, meet and greet competitions with artists and unique interviews from the MUZU.TV studio.
MUZU.TV has recently also completed partnership deals in the UK with The Guardian, The Telegraph, Microsoft Windows 8 over the past month and recently expanded all across the major European territories including new offices in Germany.
Ciaran Bollard, CEO and Co-founder commented “MTG were a clear partner for MUZU.TV in Sweden given their heritage in music coupled with their combined reach across TV, Radio and Online. We believe by bringing together the strength of the MUZU.TV music catalogue and the reach and local experience of MTG we can quickly become the number 1 music video service for music fans in Sweden.
- Music is a key part of the MTG strategy to deepen our offering and provide the best entertainment content in Sweden. This collaboration fits well with MTG's investment in online development. For us, entertainment is always our focus and it is very exciting to sync our expertise in video and music”, says Rikard Steiber Executive Vice President and Chief Digital Officer at Modern Times Group MTG.
MUZU.TV is a collaboration between MTG TV, MTG Radio and MTG Digital Media. MTG Radio's CEO Christer Modig think the service provides a compelling value:
- The link between radio and MUZU.TV is obvious. Our listeners will now have access to all their favorite music with moving images. It´s like a future MTV where radio, video and web are in sync, he says.
MUZU.TV sits on the largest legal music catalog online in Europe and has proven success in several countries such as the UK, Ireland, Germany, Spain, France, Italy and the Benelux. Since its launch in 2008 it has grown to become the only music video service to offer music from all 4 major record companies to thousands of smaller independent labels. Fully licensed by the record labels and STIM the MUZU.TV site offers fair trade for all artists, labels and songwriters involved in the site.