Moonbug Entertainment and Universal Music Group partner exclusively to bring vast library of educational music, including Cocomelon to kids worldwide

19 August 2021 - Press release

Today, Moonbug Entertainment, the award-winning global entertainment company behind some of the world’s most popular kids’ titles and Universal Music Group (UMG), the world leader in music-based entertainment, today announced an exclusive global partnership. Under the terms of the agreement, UMG will provide worldwide distribution, publishing and licensing for the Moonbug Music label and its hugely popular kids and family music catalogs, including CoComelon, Little Baby Bum & Blippi, which currently generate more than 150 million monthly streams across Moonbug brands.

Music is an essential tool in early childhood development, helping children learn and grow through repetitive rhymes and rhythms. The multi-year partnership will see the companies work closely together to reach new audiences globally, explore new opportunities to improve the accessibility of kids music for parents as well as infants, toddlers and other key learning phases through optimization of voice-activated technology and in-home devices, playlisting and other innovations. Over the past three years, Moonbug has built an unmatched global family audience through its hugely popular shows like CoComelon and Little Baby Bum. These shows promote healthy values, as well as fostering positive narratives, as well as singing-along to playful nursery rhymes that help them learn letters, numbers, animal sounds, colors and more.

These educational and behavioural-themed songs have struck a chord with parents and children alike across the world. Moonbug currently has two of the top 20 most-watched YouTube videos in history. Its ‘Bath Song’ from CoComelon has been viewed more than 4.4 billion times. Kids music consumption has increased dramatically across streaming services in the past two years, particularly in the early childhood phases (1-5 years old). The rapid adoption of voice-enabled devices globally in the home has meant that children are engaging with music at a younger age than ever before. As families spent more time in the home due to the pandemic, new behaviours were established, with children increasingly able to access music utilising in-home technology via premium streaming subscription services. 

The deal reaffirms UMG’s position as the global market-leader for Kids and Family music of all ages, supported by UMG’s operations worldwide.