Ministry of Sound and LUSH Collaborate to Bring New Gaming Livestream “Beyond The Player”

26 April 2023 - Press release

Ministry of Sound and LUSH have announced an exciting entrance to the world of gaming with new livestream “Beyond The Player”, featuring a range of musicians and gamers. The show, which will run every Tuesday for 8 weeks from 9th May, will be hosted by Stephanie Nneoma, CEO & Founder of award-winning gaming organisation NNESAGA, and will feature appearances from the likes of Talia Mar, sim0ne, sunpi, ebonix, VENBEE, Bklava, king jae, wAFF, Jordan Adetunji and more.

On hosting the show, Stephanie Nneoma said: “Being a multi-faceted woman who’s interests and passions have always been in gaming, music and well-being, I am honoured to be able to host the ‘Beyond The Player’ show. This offers a unique, unapologetic and special space to recognise and celebrate an inclusive space for us.”

The Ministry of Sound x LUSH livestream will showcase a selection of new games including The Legend of Zelda: Tears of The Kingdom, Redfall, Star Wars Jedi Survivor, Final Fantasy XVI, Mario Kart, Street Fighter 6 and Diablo 4. 

Hosted on Ministry of Sound’s Twitch channel, the stream will feature a range of exciting segments, including in-depth interviews with some of the industry's most prominent figures, gaming challenges and giveaways. 

Sony Music record label and iconic cultural brand Ministry of Sound commented on the collaboration: “We’re excited to collaborate with LUSH on our new Twitch series, ‘Beyond The Player’. Music, gaming and wellbeing are a shared interest and passion for so many people and that’s why we wanted to connect with our mutual audiences in a meaningful way” 

Ethical and inclusive cosmetics brand LUSH added: “We’re really excited to be collaborating with MoS on this series, we’ve always been a cosmetic led well-being brand but we’ve become increasingly aware that well-being is more than just bathing and yoga! Gaming offers community and escapism. It’s a cultural movement that grows year on year and we’re passionate about collaborating and exploring new worlds. Also MoS are just a great bunch of people to work with!” 

To launch the series, Ministry of Sound and LUSH will be teaming up on an exciting VIP event of drinks, music and products with some very special guests, taking place at LUSH’s Oxford Street store on Thursday, 4th May ahead of the first episode streaming on 9th May.