Midem Digital Edition 202123 September 2021 - Press release
MIDEM DIGITAL EDITION 2021 EMBRACES THE NEW MONETISATION FRONTIERS
Ft STEVE AOKI & DEADMAU5 WITH EXCLUSIVE KEYNOTES FROM NETFLIX’s ALEXANDRA PATSAVAS
AND SOUNDCLOUD’s ELIAH SETON & LAUREN WIRTZER-SEAWOOD
PLUS MIDEM ARTIST AND LABEL SERVICES FORUM LAUNCH
Midem, the home of the global music community, today reveals the theme for this year’s Midem Digital Edition, Embrace the New Monetisation Frontiers, which will be incorporated into a comprehensive and varied programme, free to access online, featuring Steve Aoki & Deadmau5, 16-19 November 2021.
Midem Digital Edition 2021 will present a packed, innovative programme of exclusive high-profile keynotes, artist showcases and talks, the music-tech startup competition, Midemlab, live workshops and networking sessions, on the leading digital music platform. The 4-day event will help the global music industry to stay connected to the latest news and each other, discover innovation and trends, meet the world’s most exciting rising artists, build knowledge and develop their network within the international music community.
The Midem Digital 2021 Theme: Embrace the New Monetisation Frontiers
Digital has opened up endless collaboration and business opportunities around the world, creating a truly global music ecosystem. The theme of November’s Midem Digital Edition will explore some of the key conversations that have arisen from this evolution, including: Identifying the New Monetisation Sources; How Catalogue can be Optimised; Today and Tomorrow’s Consumption Habits; How to Build your International Development Strategy; How to Make the Most of the DIY and Services Ecosystem...
Midem Director, Alexandre Deniot, says: “The music ecosystem is all about embracing new routes to monetisation, so we look forward to exploring this in our 2021 theme with great insight from our speakers, artists, and engagement with the wider global music community of more than 15,000 members. The Midem digital platform has allowed our artists and music execs to stay connected worldwide year round, making some 200,000 connection recommendations, and landmarked by the Midem Latin American and Africa events. Midem Digital Edition offers a unique opportunity to turbocharge their careers and business. I can’t wait to welcome our community November 16-19: let’s build the future of our industry and foster value for creation together.”
Steve Aoki: Midem Talent Exporter 2021 Artist Ambassador
Iconic Grammy-nominated international producer/DJ, Steve Aoki, has been named Artist Ambassador for the 2021 Midem Talent Exporter programme. He will feature in an exclusive live session during which he’ll meet the 12 selected artists in the initiative showcasing and supporting the most exciting, fresh global talent.
Exclusive NFT Seminar Ft Deadmau5 in Association with IAEL
Music creator and technologist, Deadmau5, will take part in a session dedicated to NFTs (non-fungible tokens) during Midem Digital Edition. The NFT Revolution exclusive seminar will explore the opportunities and risks of the phenomenon to the industry.
Exclusive Netflix Keynote - Alexandra Patsavas, Head of Music for Original Series, Netflix
Helming soundtracks for the "Twilight" franchise, "Grey's Anatomy" or more recently Netflix worldwide mega-hit “Bridgerton”, Alexandra Patsavas will reflects on her music supervision role and its evolution, in this exclusive keynote interview by Sat Bisla, Founder of artist discovery and development firm, A&R Worldwide.
Midem Artist and Label Services Forum
New tech developments, from social media to DSPs, have enabled Artists and Label Services to help recording artists gain control of their distribution strategies and marketing services, their creativity and copyrights. These services comprise a new generation of specialists in the global music community, which empower creators to fulfil their ambitions by treating them as equal business partners. The Midem Artist and Label Services Forum brings together service providers from all around the world for artists and labels, from distribution, rights management, production and collaboration, to marketing, sales and promotion, and many others, helping to boost artists’ careers and provide solutions for labels and rightsholders to support their artists and catalogues.
A key part of Midem Digital Edition, the Artist & Label Services Forum will feature a variety of activations such as Keynotes, Workshops, dedicated Networking Session, and opportunities to connect with service providers during the event.
Ft. an Exclusive Keynote with SoundCloud’s President Eliah Seton and Chief Content & Marketing Officer Lauren Wirtzer-Seawood on Artist & Label Services and the Power of Fandom.
Ft. Exclusive Workshops by Spotify for Artists, SoundCloud, Horus Music, Bridger… More to be announced very soon.
Access to Midem Digital Edition is free via the Midem Digital platform.
Registration is open here.