MelodyVR signs Label agreement with Beggars Group08 August 2019 - Press release
Leading virtual reality music platform MelodyVR today announced a significant VR content creation and distribution agreement with one of the largest and most influential groups of independent labels, Beggars Group. The deal follows a number of previous partnerships MelodyVR has entered into since its inception spanning labels, publishers and venues.
The agreement means MelodyVR will have the right to create and distribute both live and pre-recorded VR content created with artists from the group’s labels. MelodyVR has built the world’s largest library of immersive, interactive virtual reality music experiences. Earlier this year they live streamed the Wireless Festival in VR attracting around 250,000 viewers, close to double the audience who attended the event physically.
Home of 4AD, Matador, Rough Trade, XL Recordings and Young Turks, Beggars labels represent new and more established artists including The National, FKA Twigs, black midi, Jungle, Queens of the Stone Age, Big Thief, The xx, Amyl & The Sniffers, King Krule, Grimes, Interpol, Aldous Harding, Kurt Vile, Kamasi Washington and Radiohead.
Anthony Matchett, Founder and CEO MelodyVR said, “I’m pleased to enter into this agreement with Beggars and look forward to working with their exceptional, diverse roster of independent talent, to create ground breaking immersive virtual reality experiences for their fans.”
Simon Wheeler, Director of Commercial Strategy Beggars said, "We’re pleased to be working with MelodyVR to bring the extraordinary artists that our labels work with to the fast-growing audiences in virtual reality, I will be fascinated to see what creativity we can cook up together and create exciting new music experiences".