Marathon Music Group Launches Jazz Division ‘New Soil’29 July 2020 - Press release
First Client Signings Announced: Ill Considered, Theon Cross & Church of Sound
Marathon Music Group has announced the formation of a new division, New Soil, which will specialise in UK Jazz.
Headed by former Sony VP of Strategy Federico Bolza, New Soil aims to engage the dynamic UK Jazz scene with flexible, innovative partnerships covering traditional record label services, artist management and audience development, and launches with three new client signings: Ill Considered, Theon Cross & London based concert promoter Church of Sound.
New Soil is committed to forging creative, bespoke agreements, utilising Marathon Music Group’s infrastructure to align with the culture of the contemporary jazz community in the UK. It aims to provide strategy, infrastructure, amplification and monetisation for artists, labels and live concert promoters looking to release their catalogues of live recordings.
New Soil will join Marathon Music Group’s already diverse group of labels and divisions, which already cater for a wide range of innovation, musical styles and genres and include: Marathon Artists, Marathon Labs, Moves Recordings, Mahogany Recordings and DMY Recordings
Paul Rene Albertini, Chairman and CEO at Marathon Music Group stated: “We’ve been captivated by the vitality and creative edge of the UK Jazz scene for some time. New Soil provides support and scalability for some of the best musicians out there. This new addition to our growing family of music divisions is testament to our label group’s wide-ranging interest in different genres”
Federico Bolza, Director of New Soil said, “Jazz is having a moment, moving beyond its narrow genre confines and making its way towards wider audiences. New Soil will accelerate that shift and Marathon’s digital expertise and knowledge of audience marketing makes them the perfect partner.”
Launched in partnership with Tileyard London, New Soil will be based at its new ‘Acorn’ development.