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Marathon Artists LABs launches second music tech accelerator focused on “Content Monetisation

Marathon Artists is kicking off its second tech startup accelerator program, LABs, this October.

The first program last year focused on “tools for artist managers". Continuing its creator centric theme, LABs new cohort of six startups will focus on the topic of “content monetisation” in today’s music landscape.

The program will explore “content monetisation” through various focal points as diverse as monetisation of editorial content, exploitation of music-related data in digital advertising and interactive experiences of the fan-artist relationship.

Marathon Artists LABs is delighted to welcome onboard its partners in the new program: Music Ally, Domino Records, Tileyard Studios & Audiotube.

Marathon Artists LABs “Content Monetisation” startups Cohort (non-exhaustive)


InPlayer is an easily embeddable paywall solution for any digital content. Their technology enables any artist website and online content to become an enhanced and bespoke digital D2C store.

Mahogany is one of the best music discovery platforms in the world delivering cinematic live sessions, unique live concerts and a carefully curated blog.

Dummy is a music discovery brand centred around the online music website launched in 2009.


Musimap is a cognitive technology company focusing on personalised music & media recommendations.


Adelphi is a data management service dedicated to the independent music sector. It is developing methodologies to exploit music-related data and monetise it by offering data-driven marketing solutions for programmatic advertising.



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