Management company Zulu Music unveils roster, signs Beka, Aaron Taylor, Joel Baker & Jerub
22 November 2022 - Press releaseFounded by Thando Zulu, who is part of the 2022 Music Managers Forum Accelerator Programme
Management company Zulu Music has unveiled its roster, which includes BEKA, Aaron Taylor, Joel Baker and JERUB.
Founded by Thando Zulu, who is part of the 2022 Music Managers Forum Accelerator Programme, Zulu Music oversees campaigns, business management, and strategy for artists, songwriters and producers. It takes a unique, relationship-first approach to working with current and prospective clients, focusing on building sustainable careers in a holistically healthy way.
Zulu Music founder Thando Zulu explains - “Zulu Music's vision is to help our talent reach their full holistic potential, and spearhead a more holistic perspective of success in the music industry. There's so many horror stories of manipulation and deceit, pressure and burn out in the music industry, and we exist to be part of an alternative narrative.”
Paul Bonham, Director of Professional Development at Music Managers Forum adds - “Thando is a strong believer in his artists, an avid contributor to the group learning and a determined strategic thinker and networker. Seeing the growth of Zulu Music as a forward thinking and value driving music company is exciting.”
Zulu Music has worked with breakthrough pop artist BEKA since 2020 and has facilitated the launch of her solo career. Since signing BEKA to LAB Recordsin 2020 Zulu Music has seen her debut single “I’ll Be There” chosen as the BBC Radio1 track of the week in Feb 2021, multiple New Music Friday placements globally, 2 x Sold Out UK Tours, over 110 Million streams across BEKA’s catalogue and support tours where BEKA has opened for, Laura Mvula, Griff and HONNE (UK, US, AUS, NZ).
BEKA praises Zulu Music’s relationship-first approach, stating: “Zulu music has been both a safe and innovative space for me as an artist, and I truly admire the hunger Thando has to facilitate real expression and foster a feeling of family. It’s a unique dynamic that feels imperative in the industry now, but feels so rare…”
The roster also includes Joel Baker who has just released his debut album, and emerging artist JERUBwho was a finalist in 2021’s BBC Radio 1 Live Lounge Introducing talent search and has recently signed an EP deal with the newly founded Elevate Music. Zulu Music’s most recent signing is London-based musician Aaron Taylorwho’s latest release “Ebbs and Flows” has started his current EP campaign with momentum.
Thando Zulu studied for a master’s degree in Music Business at Tileyard Education, graduating with a Distinction and became one of the first recipients of the inaugural MMF Student Trailblazer Award. This year he is part of the 2022 Music Managers Forum Accelerator Programme and Wray Nephew’s Wrayforward Music Business Accelerator for black-owned music businesses.
Zulu Music also provides music industry consulting services to the recently restored venue 'Hackney Church' (formerly St John at Hackney). Overseeing the direction of the venue's Live Music Business. Since working with Zulu Music, Hackney Church has housed the likes of; Ed Sheeran, Robert Glasper, Lianne La Havas, Common, Mall Grab, Toro Y Moi, Koffee (Deezer session), Cat Burns & Sam Smith (Amazon Music Session), Biffy Clyro (Radio X), as well as hosting this year’s MVT Venues Day.
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