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Lyte launches new end-to-end ticketing platform for live events

The Lyte Returnable Ticket upends traditional ticketing by providing a demand-first solution.

Lyte, the technology platform that makes it easy for fans to buy, sell, and exchange tickets to live events, today launches the Lyte Returnable Ticket, the industry's first business-class and end-to-end ticketing platform. The Lyte Returnable Ticket seamlessly integrates returnability and fair market pricing into a simplified ticket buying experience, elevating event ecommerce for both fans and event creators alike. 

"Event creators equipped with data intelligence and pricing solutions don't just increase their revenue potential—they also pave the way for more fans to have richer, more transparent ticketing experiences," says Ant Taylor, Lyte CEO and founder. "With the Lyte Returnable Ticket, we're putting fans first by providing a world-class experience, and generating more demand for creators." 

Lyte's platform upends the industry standard policy of no refunds and no cancellations for ticket purchases. Fans gain early access, dedicated support lines, and exclusive tickets unavailable to other ticket holders. 

Experienced event teams across the globe have partnered with Lyte over more than a decade, including Australia's hottest music and arts festival Lost Paradise, Madrid's renowned MadCool Festival, the Association for Volleyball Professionals Pro Tour, and event powerhouse ReedPop (owner of PAX and numerous Comic Con events). Partners report that Lyte is taking the guesswork out of onsales, allowing them to manage sales more intelligently, and guiding fans through a safe, easy buying process. 

Lyte's demand-first ticketing platform is powered by SmartPricing and SmartFulfillment, a powerful ecommerce engine proven to beat scalpers and give event creators total control of the sales experience for fans. Lyte's SmartPricing feature dynamically prices tickets at fair market rates, ensuring fans find more of what they want at every phase of the onsale. 

SmartFulfillment introduces an intelligence to who gets tickets by empowering event creators to decide which fans are fulfilled first. Fulfillment logic can prioritize group orders, repeat buyers, local fans and more, giving true priority treatment to event creators' best customers beyond stressful, finite early access windows. Lyte's platform also includes a Subscribe and Request buying interface, enabling fans to request tickets months in advance to avoid painful onsales. The new experience helps creators sell out earlier, with 95.7% of requested tickets converting to tickets sold. 

Lyte's entry into the primary ticketing market represents a significant step forward for the live events industry, putting fans first. 

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