Live Nation Sweden Appoints Anna Sjölund And Therése Liljedahl As New Managing Directors

08 November 2017 - Press release

Live Nation Sweden is pleased to announce the promotion to joint Managing Directors of Anna Sjölund and Therése Liljedahl. Both will commence their new positions effective immediately. 

These appointments come off the back of Live Nation’s continued expansion across the Nordic Markets. Live Nation Sweden is the Swedish market leader in concerts and festivals, as the owner and operator of Summerburst, Sweden Rock and Way Out West festivals. It was responsible for the Swedish legs of 2017 concert successes Guns N’ Roses, Coldplay, Metallica, Depeche Mode and the Rolling Stones among others. 

John Reid, President, Concerts for Live Nation Europe said: “The combined and complementary skill set that Anna and Therése will bring to their roles as Managing Directors is unparalleled. Together they will continue to grow the business that Thomas and Carl have built, and take Live Nation Sweden into the future.”

Anna Sjölund is currently Head Promoter at Live Nation Sweden, a role she will retain while starting her role as MD - overseeing Live Nation Sweden’s agency, touring and festivals. With her 18 years in the company - three as VP Operations Central and Eastern Europe - Anna has become an invaluable promoter and leader for Live Nation in Europe.

Anna Sjölund, MD Live Nation Sweden, said: "I have spent the majority of my career at Live Nation and had the opportunity to grow together with the business. I am excited to be able to continue my journey in this new role and look forward to what is ahead." 

With over 20 years of experience in the media and entertainment industry, Therése Liljedahl sits as Director of Marketing & Nordic Partnership at Live Nation. Retaining Nordic responsibility for partnerships, Therése will commence her role as MD overseeing Live Nation Sweden’s marketing, partnership, finance, administration and HR functions. 

Therése Liljedahl, MD Live Nation Sweden, said: "I’m honoured to have been given this opportunity. I look forward to taking the next step at Live Nation Sweden together with Anna, and my fantastic colleagues.” 

Carl Pernow, President Nordics, Live Nation said: "I am pleased to hand over the leadership of Live Nation Sweden to two exemplary leaders within their respective areas. I look forward to further developing the Nordic business with Anna and Therése, and our Nordic colleagues.”

Live Nation Sweden includes the subsidiaries Luger (concert and festival promoter) and Sweden Rock Festival.