LabelWorx Introduces Pick N' Mix Promo, a Bespoke In-House Marketing Service

10 September 2025 - Press release

 

LabelWorx, the leading global digital distribution and label services company for the independent electronic music community, has unveiled Pick N’ Mix Promo, an exclusive new in-house marketing solution designed to help labels create fully tailored promotional campaigns for their releases.

“Our philosophy has always been to equip independent labels with the tools and expertise that were once only available through major labels,” said Dominic Kerley, VP of LabelWorx. “Today, the role of a distributor goes far beyond simply delivering music to DSPs. Labels expect comprehensive solutions that can match the capabilities of the majors while preserving their independence. By combining our in-house marketing team with a trusted network of partners, we’ve built a true all-in-one model that empowers labels to remain indie while accessing major-label-level support and impact.”

Available exclusively to LabelWorx clients, Pick N’ Mix Promo offers a curated menu of services that can be combined to match any campaign’s goals and budget. Each campaign is managed by LabelWorx’s in-house team, ensuring maximum impact and a seamless experience from planning to execution. Users will be able to select from a suite of tools including third-party playlist pitching, cross-platform digital advertising, community page seeding, radio plugging, bespoke creator campaigns, press releases, Spotify Canvas, Club/DJ promotion, and social media strategy and services.

“Working with LabelWorx’s Pick N’ Mix Promo was a game-changer for our release of Miguelle & Tons and Miluhska’s single ‘Yo Te Deseo,’” said Michael Discenza, Label Owner at Two and a Half Cats. “The combination of digital ads, playlist pitching, community seeding, and radio support drove nearly 900,000 video views, reached hundreds of thousands of listeners through playlists, and even secured features in Mixmag. Having that level of comprehensive campaign support all under one roof made a real difference.”

To deliver the best possible results, LabelWorx partners with trusted industry experts including Your Army, Listen-Up, Syndicast, Ampligo, Infectious PR, Circa, Turnt, The Creative Music DVSN, Relish and more. To date, LabelWorx’s Pick N’ Mix Promo has serviced the likes of Kaoz Theory, Two and a Half Cats, Dansu Discs, Stashed, This Ain't Bristol, Undergrowth, Feels Like Home, Della Bestia, and others.

Today’s independent labels expect far more from their distribution partners than simple delivery to DSPs. With Pick N’ Mix Promo, LabelWorx continues to evolve beyond the traditional definition of a distributor, offering an ever-growing comprehensive suite of solutions that rival the capabilities of a major label while preserving the independence and personal attention that clients value.