La Feria: The first club in the world to be part of the Metaverse28 March 2022 - Press release
Music is present in all dimensions. After 20 years of existence, La Feria club brings, from the heart of Santiago de Chile to the Metaverse, its atmosphere, music and light show to a whole new generation.
A virtual union of worlds in the third dimension, focused on social connection. This is how the 'metaverse' is defined, a space built with the aim of breaking down the boundaries between the physical and the digital. La Feria has committed to being one of the pioneering brands in the world in strengthening its community, now in an environment of technological disruption.
As a fact, the innovation lead started in 2019 when the club became the first one in the world to operate on 100% renewable energy. This is thanks to 35 photovoltaic solar panels that allows the club to cover all its electrical needs.
Would you like to know what it's like to be in one #Top100Clubs of DJ Mag? We invite you to be part of this new era where you can attend the club in presence from anywhere in the world. It is estimated that the global market for augmented, virtual and mixed reality will reach 300 million dollars in 2024. How cool is that?
By entering the event from your Meta Quest headset, in Horizon Venues (see video) you will be able to create your avatar, personalize your outfit, search your best 'look' and interact with people from all over the world.
More than 12,000 people signed up for the opening night, thus starting a new international community that loves the essence of the club. Other artists that have been part Horizon Venues are Billie Eilish,Kid Kudi,Snoop Dogg,Foo Fighters, Pete Davidson, Steve Aoki, and more.