KOKO and Marshall announce a new partnership
15 September 2023 - Press releaseTWO ICONIC MUSIC BRANDS ANNOUNCE NEW PARTNERSHIP
LAUNCH PARTY AT THE HOUSE OF KOKO ON SEPTEMBER 15TH FEATURES A LIVE PERFORMANCE FROM MARSHALL RECORDS ACTS KID BOOKIE AND A DJ SET FROM NOVA TWINS
Today, two of the UK's most iconic music brands KOKO and Marshall announce a new partnership. The two brands who share almost 200 years' worth of history at the forefront of global music culture, are joining forces with a mission to uplift and support new talent, whilst creating memorable music experiences. Having already supported KOKO TPC - KOKO's new talent showcases at leading venues across the globe - the partnership will see the launch of Marshall Vinyl Rooms within KOKO's new members club, The House of KOKO.
The Marshall Vinyl Rooms will launch in September and will allow members to experience Marshall's portfolio of speaker products and headphones. The Vinyl Rooms will also provide the backdrop for a new monthly content series, which will feature artists curated by KOKO and Marshall.
KOKO TPC is KOKO's new platform to champion essential UK artists on an international stage, whilst providing a taste of KOKO's unique culture and atmosphere to new audiences. Together, the two brands have already showcased artists including Kojey Radical, Rachel Chinouriri, Pip Millett, Wemi, Cherdericka, Louis Culture, Roxxxan, Wa Radio and Edwin Arzu at venues such as Williamsburg Music Hall in New York, and the Roxy in Los Angeles. This year will see further showcases taking place across the US in other cities including New Orleans and Pittsburgh.
KOKO and Marshall will celebrate the partnership by hosting a special launch party at The House of KOKO on September 15th. The event will feature Marshall Records artists Nova Twins and Kid Bookie. Expect high energy from the genre-colliding MOBO nominee Kid Bookie who comes fresh from storming Download Festival. A regular collaborator with Slipknot's Corey Taylor, Kid Bookie was described by Kerrang! Radio host Alex Baker as, "Simply one of the most talented people on Earth. He's the real deal. If he's not laying down a big riff, he's firing out bars at 100,000 words per minute." The night will also feature a DJ set from Nova Twins, who are in the midst of a huge breakthrough after earning two BRIT Award nominations, a MOBO Award, being shortlisted for the Mercury Prize, and winning Best UK Breakthrough Band at the Heavy Music Awards!
Seb Croft, MD at KOKO Studios says, "Since 1962, Marshall has been an iconic and defining brand in music and culture, founded by the Godfather of Loud, Jim Marshall OBE. We are extremely excited about what the future will bring, and this partnership is something that is going to add huge value to breakthrough talent in the UK by providing a global platform for them to perform".
Nick Street, CMO at Marshall Group says, Marshall couldn't be more excited to be partnering with KOKO. We are very much looking forward to bringing to life our shared passion for supporting musicians and elevating the act of listening to music. Together we have an opportunity to amplify voices and communities and to provide a platform where we can experience new breakthrough talent across a diverse set of genres".
There is much more to come from the partnership - stay tuned for future updates.
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