Kobalt Music signs mxmtoon to global publishing deal19 November 2019 - Press release
On the Back of More Than 300 Million Streams, Rising Bedroom Pop Star Inks Publishing Deal
Kobalt today announced a publishing deal with singer, songwriter, and producer, mxmtoon. The worldwide publishing deal offers mxmtoon administration, synchronization, and creative support for mxmtoon's current catalogue and future works.
Melissa Emert-Hutner, VP, Creative, Kobalt added, “Maia is truly the voice of her generation; by sharing her beautiful, heartfelt music with the world and growing her brand organically, she exemplifies the DIY spirit and aesthetic that Kobalt embraces. We are proud to welcome her to the family, and are beyond excited about what we will accomplish together.”
On her debut album the masquerade, 19-year-old singer, songwriter, and producer mxmtoon (pronounced em-ex-em-toon) delivers what she calls “rhyming diary entries”: an off-the-cuff account of her most private thoughts and feelings, straight from her brightly lit brain. With her disarming vocal presence and utter aversion to self-seriousness, the Oakland-based artist offers up songs like lead single, “prom dress,” a layered meditation on expectation and disappointment, written after an In-N-Out Burger-induced panic attack. Revealing her rare ability to draw deep meaning from the most mundane moments, the masquerade expands on the powerfully resonant songwriting first shown on her debut EP, plum blossom. And as she strengthens her remarkable bond with her audience, mxmtoon has made a point of using her ever-growing platform to speak out on issues like immigration and LGBTQ+ rights. Not only closely tied to her identity as a young bisexual woman of color, that unguarded honesty echoes a heartfelt mission of giving voice to those who often go unheard.
mxmtoon added, “I’ve been excited to work with Kobalt from the get go. I love that there are so many different types of individuals involved in conversations about what new ways artists can achieve their goals. I truly believe Kobalt is extremely well equipped to not only help me realize my dreams as an individual, but to help form new pathways and avenues for aspects of my project that excite me as I go along!”
Emily Bines, Senior Creative Director, Kobalt also added, “mxmtoon is exactly the type of forward-thinking creative that we dream about working with at Kobalt. Her vision, matched with her team’s passion to bring it to fruition is unwavering. We will be hearing from Maia for a long time to come.”
To learn more about mxmtoon and her tour dates, visit her website.