KiTbetter Brings Dolby Atmos to KiTalbum

01 May 2025 - Press release

Fans can experience TWS’s New Album ‘TRY WITH US’ in Dolby Atmos Through KiTalbum

KiTbetter, the music technology brand pioneering hybrid physical-digital music experiences, today announced Dolby Atmos® is now available through KiTbetter’s flagship product, KiTalbum.

The first album to launch as a KiTalbum with Dolby Atmos is TWS’s third mini album, TRY WITH US, which was made available globally on April 21 (KST). It is the first album to launch in the KiTalbum with Dolby Atmos, enabling immersive audio in a tangible, collectible, and digitally enhanced product.

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by putting listeners inside the song, revealing every detail of the music with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.

“This collaboration redefines what physical music can offer,” said Jennifer Sullivan, Chief Marketing Officer and President, North America at KiTbetter. “We’re combining the beauty and permanence of a collectible album with cutting-edge immersive audio and digital interactivity. With Dolby Atmos, we’re elevating the artist-fan experience to a new dimension - one you can see, hear, hold, and feel.”

Fans can experience Dolby Atmos directly through the KiTplayer app, which is available for both iOS and Android devices, making the experience accessible to a global, mobile-first audience.

TWS, the breakout K-pop group known for their vibrant energy and distinctive “boyhood pop” sound, is the first artist to debut this advancement. Their new release, TRY WITH US, includes six tracks, including “Aren’t You Cool for Following Your Heart?” and explores growth, identity, and ambition. As of April 9, the album had surpassed 500,000 pre-orders.