King of the Dot Reveals Global Partnership with Twitch16 September 2020 - Press release
King of the Dot (KOTD), the world's favorite rap league, and live streaming powerhouse Twitch have entered into an exclusive worldwide partnership. The ground-breaking agreement brings free Twitch battles to millions of fans with exclusive access to all of the live events from King of the Dot's newly announced Grand Prix 2020 tournament. The partnership comes on the back of months of speculation about where KOTD would take their live-stream rights after almost a decade of pioneering media models, Pay-Per-View productions and tech innovation in the battle rap space.
King of the Dot regularly hosts celebrity guests from the upper echelons of tech, entertainment and politics, including recording artists such as Deadmau5, Drake and Method Man as well as professional athletes and even Canadian politicians. Founder, Travis "Organik" Fleetwood, says of the partnership, "For over a decade, we've been first-movers in battle rap. Our Pay-Per-View model, our production team, our creative format for events and tournaments are all second to none and imitated around the world for good reason. Other platforms may have announced first but, like always, we'd rather build the ecosystem for the culture than take the first cheque that comes to us."
The Grand Prix 2020 tournament will air live battles every Sunday, starting September 20th until the end of the year where a champion will be awarded the largest prize in battle rap history. As part of the deal, King of the Dot will offer free access to all of their battles for subscribers. Alongside the main event battles, the league will offer a slate of ancillary content focused on sports, gaming, music and culture with their artists and celebrity guests at the center of it.
"Twitch is the perfect fit for KOTD. The team has assured us that they are committed to augmenting the culture for our audiences and artists alike. We had conversations with all of the major services and the only team that made it feel right from the start was Twitch," says Charles Morgan, co-owner of King of the Dot.
"Rap battles are about an artist's creativity and ability to engage with the energy of the audience," said Will Farrell-Green, Head of Music Content at Twitch. "We're working to create a virtual experience that captures the best parts of in-person events, with world-class content. Our global community loves Hip Hop, and rap battles are our next development as part of that strategy. We're thrilled to be partnering with King of the Dot, who are a leader in this space, bringing their rap battles to the Twitch stage."