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Kartel Music Group announces the appointment of Abi White as Head of Dance and Electronic Promotions


Independent Music Services company Kartel Music Group announces the appointment of Abi White as Head of Dance and Electronic Promotions within its expanding marketing and media promotions agency, Kartel Marketing Agency. The role will see Abi leading on promotions for all dance and electronic agency clients, plus Kartel’s own electronic label, EMK.   

Abi comments, “Having worked in electronic music for over a decade, I am excited to join Kartel and use my expertise to develop and grow the electronic sector of the agency. It’s a landmark year for Kartel as they celebrate their 20th birthday, and I am really looking forward to working with such a forward thinking and creative team”.  

For the past five years, Abi was co-Founder and co-Director of electronic music PR agency, For The Record PR. She has a deep understanding and love for current music culture, and is passionate about creating content that truly resonates. She has held previous roles at Maouris, Listen Up!, Virgin EMI, Ninja Tune and Purple PR, and has worked with labels/artists including; Kompakt, Studio 54 Music, IFEEL, Watergate Records, Crosstown Rebels, Warehouse Music, UTM, SKINT, Palm Recs, Edible, International Feel, Needs (not-for-profit), Third Son, Wax Wings, Butch, Kim Ann Foxman, Ben Rau, Lee Ann Roberts, Melé, Marc Romboy amongst others. Abi will report to Managing Director (Agency), Heather Swaine

Kartel Music Group has a huge passion for electronic music - EMK launched in early 2021 as an electronic music platform that encompasses record label, publisher and multimedia platform dedicated to promoting and celebrating all forms of electronic music and culture. 

Charles Kirby-Welch, Founder and CEO comments, “We are incredibly excited to welcome Abi to the Kartel team.  Abi’s depth of industry experience and PR expertise are well matched with her passion for music.  We look forward to expanding the Kartel Marketing Agency to reach deeper into the eclectic dance music world that so many of us have grown up with and been inspired by.” 

Kartel Marketing Agency is perfectly positioned to cater to the demands of the growing independent artist sector as well as label partners of all shape and size looking to outsource additional capability. The notable rise of DIY artists and the ever-changing media landscape underscores the need for a commercially attuned approach to music marketing. 

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