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Just Isn’t Music announce a new writer signing, new staff and North American expansion

Just Isn’t Music, Ninja Tune’s publishing company, is pleased to announce a new writer signing, new staff and North American expansion.

JIM is very proud to announce the signing of The Prodigy’s legendary Maxim, for publishing, co-writing and synch representation. Maxim is one of the founding members of one of the UK’s most influential and successful electronic acts, and sang on hit singles Poison, Breathe and Omen among many others.

Martin Dobson, head of Just Isn’t Music, said: "Being a huge fan of The Prodigy, it’s a real honour to have Maxim join the roster. Alongside writing many of the band's major hits, Maxim has a huge amount of solo material and non-Prodigy related co-writes which we are very excited to introduce to our clients.”

JIM is also expanding into North America, with its Creative Director, David O’Bryan, moving to Los Angeles to head up the company’s sync business.

O’Bryan says: “I am massively excited about this opportunity to represent Ninja Tune for sync in LA, working from the office there. My experience in the London office has been massively rewarding, as I get to work with one of the best independent music catalogues in the industry, so to be able to work this catalogue for the dynamic US sync market is real thrill, and will hopefully result in many more US sync placements for our artists"

JIM has hired Sergio Pimentel, formerly of Big Sync, to come on board at its London HQ as Senior Creative Sync. "I've been a huge fan of Ninja Tune since the beginning,” Pimentel says, “So I'm very excited to be working with such fantastic artists and writers. Having worked with Ninja over the last 16 years on many video game and advertising campaigns, I'm looking forward to joining the sync team in London.”

Martin Dobson says “we are going to sorely miss having David in the UK office, not just for what his great experience in the industry brings to the team, but as a huge personality too. I could not think of anyone better to head out and take the L.A. sync industry by storm; they wont know what's hit them!

With such a large Ninja shaped hole to fill in the UK we aimed high, and in Sergio we have an industry giant who has an encyclopaedic knowledge of the sync industry. We’ve worked together extensively throughout his tenures at Sony and Big Sync, and having him join us on the other side is going to be invaluable. We can’t wait for him to start.”

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