Jukebox Announces Expansion and Brand changes for 202128 January 2021 - Press release
We’ve gone from hungry upstarts to global business. And we’re still hungry for more. We’ve had a complete overhaul, inside and out. Jukebox PR is striding into 2021 with new branding, designed from the ground up. Adding a whole raft of exciting new services to make sure Jukebox continues to lead from the front.
Back in 2008, we founded Jukebox: a PR company that held a mirror to how we wanted to live our lives. Fast, global, loud and always seeking something new. Today we’re known the world over for bringing people together. From over 200 international music festivals and events in 50 countries, including USA, Brazil, Vietnam, Costa Rica, Austria. With dance music, record label, festival and lifestyle PR, and a following of 5 million souls worldwide as well as a network of contacts we’re proud to call mates.
2020 gave us the perfect opportunity to look at what's next for the future of Jukebox.
We partnered closely with Muuv Creative (www.muuvcreative.com) to take us to the next level. Muuv is a creative agency that focuses on Brand, 3D, Motion and Packaging Design. Building, transforming and elevating brands, creating value and envy at every turn.
What our new brand video here - https://fb.watch/3ihtD8p79V/
We collaborated with Muuv to develop our internal brand strategy, meaning we had a laser focus and clarity on the future of the company in order to fulfill our potential and work with our dream clients. We developed an external messaging plan with a new ‘tone of voice’ to simplify the communications for maximum impact. Working with them so closely, Muuv really understood who we were and what we were all about. They captured us and our personality in the visual expression of the brand, ensuring that the identity now reflected our ambitions and attitudes. The last phase was to activate all this collateral into a launch campaign, including a new website fit for the modern era, social media plan & content, plus instagram stories and a brand film.
Jukebox PR has done what it always done best: innovated and found new ways of working to keep clients at the forefront. This includes pivoting to working on huge global live streams and virtual festivals,launching apps and online software to help aspiring DJs and producers and working on influencer projects and social media campaigns with some of the world’s biggest brands and artists. As such, Jukebox is no longer just a PR company, but a lifestyle and experience company right at the very forefront of marketing, digital communications and online content promotion.
Jukebox now has a new data driven approach to promotion that is getting huge results for clients. We ditched the old PR style of chasing online news and review links and now offer hard facts about who has seen or played your release. This means you have a real set of eyes on your campaign and its efficiency.
As it has become harder and harder to break new music in the traditional way and the game has changed for good, The Tribes provides a solution which offers unrivalled access directly to millions of relevant consumers worldwide. It drives video content for artists, labels and festivals across the network. It delivers successful PR & influencer campaigns for a range of clients including Timewarp, to SXM festival, Junction 2, and Electric Zoo. And for artists such as ARTBAT, Charlotte de Witte and Agoria. Plus agencies like We Generate and Create Music Group, as well as major label campaigns for Armada, Sony, Warner, Universal and more. From live streaming amplification, new releases, festival announcements and product launches, Tribes campaigns typically generate reach of 500K – 2M+, building unrivalled awareness and engagement on every single campaign.
That’s how we roll. We make sure we get the job done, each and every time. It’s how we carry on bringing new experiences to everyone. It’s a lifestyle as well as a business.
Jukebox founder Alex Jukes says, "With branding that truly reflects our ambitions and attitudes, plus our incredibly exciting new offers, Jukebox is well placed to blast the first new festivals and worldwide events of the post-pandemic era into the stratosphere."
Muuv Creative's, Dan Healy, adds, "Working with Jukebox, you can really see it’s a ‘think outside the box’ kind of company. You can feel the passion for what they do. Their experience, global relationships and optimism help them react and adapt to the daily challenges of the fast paced music PR world. It’s chaotic, fast and bold. Plus the energy they have and the drive was infectious and the design now reflects that across every touchpoint."
So whether it’s dropping the next major international music weekender, launching an explosive music career or hollering about your new food festival, we’re doing it for you. We’ve proven our passion time and time again, and we keep on going.
List of services
Lifestyle & Travel PR
Music influencer campaigns for IG & TikTok - The Tribes
Spotify Playlist Campaigns- The Tribes
Social Media / Re-targeting Adverts
Event Planning & Tours
Music Technology & Business PR