Jamie Cullum collaborates with lifestyle retail brand Clos19, to create 19 original songs from personal tributes

05 December 2019 - Press release

It’s not just what you say but how you say it that really counts; a belief that brought Clos19 and Jamie Cullum together in their recent collaboration for the festive season. This new social campaign captures what they both do best: taking a personal gift or message and making it mean more. Be it through beautiful music or a personalised bottle of champagne, wine or spirit, these gifts seem to say ‘I know you’ and ‘thank you’ in equal measure.

In November 2019, Clos19 and Jamie reached out to people on social media asking them to submit a short nomination for a loved one or close friend, asking them to explain why that person deserves a personalised song written for them. There was an overwhelming response from the public from which Jamie selected 19 of the most touching and witty messages and put them to music live for the ultimate personalised gift.

The songs – released by Jamie and Clos19 this week – are charming and disarming in equal measure, with Jamie’s world-famous talent, humour and human touch providing the perfect accompaniment to the public’s love letters, tributes and witty ‘thank you’s’. Highlights included heartfelt messages from mothers to their children, funny stories about saxophonists emerging from cakes, and even a tale of a mystery crush set in a sauna.

The campaign was made with Uncommon Creative Studio and shot by Stella Scott through Pulse Films. The partnership between Jamie Cullum and Clos19 was delivered and managed by Globe - Universal Music UK’s creative agency. The work will run online and across Clos19’s social channels in the UK and Germany in the run up to Christmas.

Clos19 is the online lifestyle retail platform offering exceptional services, products and experiences from the champagnes, wines and spirits “world” of LVMH. In much the same way as the songs, their unique and personalised offers are the ultimate gift this Christmas season.

Tributes can be viewed on Clos19.com here.