James Cornish appointed Sales Director, VEVO UK

21 January 2014 - Press release

VEVO, the world’s leading all-premium music video and entertainment platform, is delighted to announce the appointment of James Cornish as Sales Director, UK. Cornish, whose appointment is effective immediately, will be based at VEVO’s London office. 

Reporting to VEVO UK’s General Manager, Hong Nguyen, Cornish will be responsible for managing all aspects of VEVO UK’s sales function. He is charged with leading and developing VEVO UK’s market sales proposition including driving and diversifying advertising revenues across its digital properties; creating creative commercial opportunities around music video and original content and furthering VEVO’s strategic partnerships with advertising and media agencies in the UK. Cornish will also manage VEVO UK’s existing 12-strong in-house sales team.      

Cornish’s appointment comes after VEVO’s announcement in January, that it had inked a 12 month sponsorship deal with Schwarzkopf’s got2b hair styling range for its influential emerging artist program LIFT.  This continues the increasing trend of brands moving significant portions of their advertising budgets away from traditional formats to online and mobile. This is further demonstrated by VEVO’s seven-figure deal with Toyota AYGO in May 2013, to create a lasting brand presence around premium music video content across the VEVO’s platformthrough the #YNOT campaign. 

Hong Nguyen, VEVO’s UK General Manager commented: “I’m very pleased to welcome James to VEVO today, his appointment marks a significant strengthening of our UK sales team. James’ extensive skill and experience, particularly in the digital and connected TV space, will be invaluable as we continue to grow our sales opportunities and develop our long term strategy in the UK.

James Cornish added: “I'm incredibly excited to be joining what is a fantastic team at VEVO. There simply isn't another opportunity in market - with VEVO’s scale - to connect brands and advertisers with premium video experiences around the one of the most powerful and influential media – music." 

Cornish began his career in radio planning and sales at Emap Interactive, before moving into the digital sales team working across Emap’s premium lifestyle brands. Following Emap, he held roles with Fox Interactive Media and myspace before joining Virgin Media as Sales Controller in 2011. In 2013, Cornish was promoted to the role of Sales Director at Virgin Media, whom he leaves to join VEVO. He has a BA Honours degree in Humanities from Nottingham Trent University.