Jamaican superstar Popcaan signs to British management team Since '93

29 March 2022 - Press release

Since ‘93 today announces the exclusive management signing of Jamaican superstar Popcaan.  

Popcaan has risen to global fame through his unique mix of Reggae and Dancehall sounds, propelled by clubs and social media to accumulate over 1bn streams and over 3.3m followers across social networks.   

The Since '93 signing coincides with Popcaan glowing new single “Skeleton Cartier” on OVO Sound, which was teased by Drake on his Instagram. Today he has debuted the brand-new music video for the track, which sees Popcaan take a tour through the capital. The track—a mix of dancehall and nocturnal new wave—will be prominently featured in the upcoming campaign for Drake’s first official Nike x NOCTA shoe release, cementing Popcaan’s status as a global cultural force. 

Since his 2014 debut album, Where We Came From, Popcaan has indeed put in the work. That album and his 2018 follow-up, Forever, debuted at No. 2 on Billboard’s Top Reggae Albums. His last project FIXTAPE—which includes “Twist & Turn,” the hypnotic dancehall hit featuring Drake and PARTYNEXTDOOR—has racked up over 191 million streams and received accolades from outlets like Pitchfork, who called it “a testament to his place at the forefront of the genre.” 

Launched in 2009 (formerly Avant-Garde Music), Since ’93 is nurturing a new generation of entrepreneurs, focusing on propelling grassroots talent across multiple entertainment sectors to global success. It has steered careers of Grammy-winning producers, Naughty Boy and Mojam, British Hip Hop royalty & award-winning TV presenters Krept & Konan, pioneering drill artist Loski, cultural commentator of the moment, Zeze Millz and worked alongside team star boy on African superstar Wizkid’s now classic album ‘Made In Lagos’. 

Founder of Since '93 Riki Bleau, said: “Popcaan is an amazing musician, representing Jamaica and its rich culture globally, having sold out shows from London to Gambia Popcaan is the definition of a global sensation and we’re thrilled that he’s joined the Since '93 roster this year. This signing is just another step towards our goal representing black music, lifestyle and culture globally”.