International music agent Pete Nash joins Primary Talent team

05 April 2023 - Press release

 

Primary Talent International’s Matt Bates announced that Peter Nash has joined the company. Nash will be based in New York as a Partner effective immediately and joins as the eighth partner since regaining its independence just weeks ago from CAA.

The 32-year-old company, one of the leading live music booking agencies in Europe, announced in early March its separation from CAA through a management led buyout, returning to its roots as the U.K.’s leading independent music talent agency. In 2020 Nash joined ICM, working closely with the Primary Talent team until the CAA acquisition in June 2022. Nash’s joining Primary brings to its roster such noted artists as Kings of Leon, Pet Shop Boys, Regina Spektor, Steve Winwood, and Travis.

“Pete’s joining the Primary family is tremendous news for the agency as a whole. He brings with him a huge amount of experience as a leading international music agent. In his new role as a Primary Talent partner, he will be a wellspring of guidance and support to our expanding roster of agents and clients,” stated Matt Bates, Managing Partner and CEO of Primary Talent International.

On his joining Primary, Nash stated, “ICM's acquisition of Primary Talent in March 2020 was the major factor in my decision to join ICM later that same year.  Working alongside the exceptional Primary team during the pandemic and the challenging relaunch of the live music industry turned out to be greatly beneficial to my clients. I am delighted to be working with them again and joining their leadership team.”

Primary Talent International boasts an eclectic roster of nearly 460 clients spanning all genres. Clients include The 1975, The Cure, Lana Del Rey, Noel Gallagher, Jack Harlow, alt-J, Dropkick Murphys, and Patti Smith Imanbek, Mitski, Rina Sawayama, Two Door Cinema Club, Wolf Alice, and Ziggy Marley. A full list of clients can be found here. In 2022, the Primary team booked approximately 4,500 shows in markets across the globe. Primary Talent also includes the world-renowned dance division Decked Out! which represents a roster of 45 clients including Boys Noize, Chloé Caillet, Justice Crew, NTO, Shouse and Vitalic.

For more information, please visit https://primarytalent.com.