Indie label Wagram signs on to Deezer's artist-centric model
02 October 2023 - Press releaseWagram Music, one of the leading independent labels in artist development, has signed an agreement with Deezer, one of the leading music streaming platforms, on the "Artist Centric" model, aimed at improving the distribution of recorded music revenues and increasing its value.
For years, all stakeholders in the music industry have agreed that the traditional "Market Centric" system, which had the advantage of simplicity, needs to evolve. The initiative from Deezer, with whom Wagram Music has been engaging in discussions about different ways of evolving the streaming model for a long time, aligns with this direction and offers a significant improvement.
By introducing multiple criteria into its model, Deezer opens up new possibilities for more precise and equitable distribution of music streaming revenues.
“By signing this agreement with Deezer, we reaffirm our commitment to reforming the historical streaming revenue distribution model. The system can still be improved, and we invite the actors to seek out these optimizations. We will support any similar initiative aimed at improving the current distribution model, developing the value of music, while respecting competition rules, pluralism, and diversity.” Stephan Bourdoiseau, President of Wagram Music.
“We’re very happy that Wagram Music, its labels and artists are joining the launch of the artist centric model in October. This will benefit all producers, as well as majors and independents. Wagram Music has for years been supporting a wide range of artists that create valuable and engaging content, including some of the biggest French stars, as well as great emerging talent, and the new artist centric model will reward them for continuing doing so.” Jeronimo Folgueira, CEO, Deezer.
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