IMRO partners with music tech company Audoo to amplify public performance royalty distributions in Ireland

30 April 2024 - Press release

Partnership strives to enhance the reporting of music usage by businesses in Ireland, ensuring music creators receive fair compensation.

This rollout of Audoo Audio Meters™ bolsters Audoo's global expansion, and mission to revolutionise public performance royalties for music creators, licensees and businesses.

The Irish Music Rights Organisation (IMRO) international performing rights organisation has announced its partnership with Audoo - the music recognition technology company on a mission to revolutionise public performance royalty distribution worldwide.

The unique Audoo Audio Meter™, backed by the likes of Sir Elton John and ABBA's Björn Ulvaeus, will initially be implemented in a selection of public spaces such as cafés, bars, restaurants, and retail locations across urban areas in Ireland with plans to expand the rollout of the Audoo technology across Ireland in all business types.

Enhancing existing reporting mechanisms used by IMRO (which administers the performing right in copyright music in Ireland on behalf of its songwriter, composer and music publisher members, and international affiliates), the collaboration promotes an increasingly accurate and transparent breakdown of royalty distributions to music creators, by recognising background music being played and reporting the data back to IMRO.

The Audoo Audio Meter is designed to be GDPR-compliant and uses smart plug-in technology, securely tracking and reporting music being played in quasi-real-time. Audoo is a privacy-first solution with no language processing on the device, meaning it focuses solely on capturing music data.

The partnership highlights Audoo and IMRO's joint vision to support and empower music creators, further refining the global benchmark for music royalties, and improving distribution efficiency for its 25,000 members.

Music beats at the heart of Irish companies, improving workplaces and driving business. Businesses with a commercial premises playing music in Ireland can request an Audoo Audio Meter, free of charge.

Seán Donegan, Chief Commercial Officer of IMRO, said: "IMRO continuously invests in new technologies and services to ensure faster and more accurate royalty payments, providing the best service to members. Partnering with Audoo adds another layer of advanced technological tools and music usage data, ensuring IMRO distributions are as precise as possible.

"This initiative underscores our commitment to expand and maximise the collection and distribution of music royalties through innovation and the empowerment of music creators."

Ryan Edwards, Founder and CEO of Audoo, added: "Partnering with IMRO signifies a pivotal moment in the evolution of public performance royalties, offering benefits to creators, performers, rights holders, and licensees. It promises an enriched experience for customers by bringing the joy of music to public settings.

"Seeing the success of Audoo technology in other international markets, we're excited to stand alongside global leaders such as IMRO in supporting the fair distribution of royalties for music creators."