IMPEL strikes strategic partnership with Blokur14 December 2022 - Press release
Alliance with leading music rights and data platform marks beginning of 'exciting plans for growth'
IMPEL, the independent music publishing digital licensing body has announced a strategic partnership with Blokur, which will be key in creating the conditions for its future growth.
Blokur is the leading music rights and data platform which makes it simple for apps and platforms to add music to digital products and services while ensuring the value accurately flows back to the rights holders and creators.
In this initial phase of their partnership, Blokur will provide a copyright hub for IMPEL using its comprehensive database of rights data and world class matching technology. The hub will consolidate and enrich IMPEL's data, streamlining its delivery to IMPEL's licensing and administration partners around the globe. This will augment IMPEL's ability to promote the breadth and quality of its fast-growing repertoire to digital services, and to act quickly in seizing important new licensing opportunities.
This alliance will pave the way for future initiatives to support IMPEL in fulfilling its mission of being the premier licensing hub for the independent publishing community worldwide.
IMPEL CEO Sarah Williams said:
"This deal marks the end of a very comprehensive process for IMPEL to find the right tech provider to support our exciting plans for growth. Our mission is to create the best possible future for independent publishers within the digital licensing space and this requires us to be proactive, assertive and future-facing. In Blokur we believe we have found an innovative and responsive partner whose ambitions match our own and I am extremely excited about the potential that this is going to unlock."
Blokur CEO Phil Barry said:
"We are delighted to partner with IMPEL and its members to grow the potential of digital music for independent music publishers. By combining the unique repertoire of IMPEL's publisher members with Blokur's unrivalled data and matching technologies, we are creating a platform for independent music publishers that will help them seize the full opportunity of the rapidly evolving world of online music. We're grateful to IMPEL for running a fair and rigorous process, and look forward with excitement to the work ahead."