IDOL appoints Johann Böhringer as General Manager, Germany, Austria and Switzerland

25 June 2025 - Press release

- To lead IDOL’s Berlin office, overseeing its GAS roster and business development
- Will lead new SPRINTS album rollout via City Slang, announced yesterday
- Also signs ex-Ninja Tune/Brainfeeder electronic producer Dorian Concept to global distribution and services deal

Independent distributor IDOL, which provides world-leading artist and label services to its curated roster, has appointed Johann Böhringer as its new General Manager, Germany, Austria and Switzerland.

Based in Berlin, Böhringer will begin the role on 1st July and oversee IDOL’s expansion across the GAS region. He will develop new business opportunities and support IDOL’s existing domestic roster, which includes City Slang, Kabul Fire Records, NOTON, Kommerz Records, Squama Records, among others.

One of Böhringer’s first projects will be leading the rollout of the newly announced album from fast-rising Irish post-punk band SPRINTS, building on the momentum of their widely acclaimed 2024 debut ‘Letter to Self’, which landed within the UK’s Official Albums Chart Top 40.

He will be integrated into IDOL’s global label and services team, joining Victor Coridaß (DSP Editorial & Partnerships Manager) in the Berlin office to work with him on strengthening IDOL’s DSP connections in the region. Böhringer will report to IDOL’s Paris-headquartered leadership team, Sylvain Morton (Director of Distribution), Constance de Bosredon (Head of International – Marketing & Label Services) and Christophe Mauberqué (Head of International A&R Development).

Böhringer brings over a decade of experience in marketing, A&R, and label leadership at both independent and major music companies. He joins IDOL after leading the label division at A Million Music – a Berlin-based artist management, label, and services company known for developing talent in German pop, hip-hop, and electronic music. Notable campaigns include steering the marketing strategy for Apache 207, and CÉLINE’s Gold-certified hit single ‘Tränen aus Kajal.’ He also played a key role in broadening the label’s international reach, working with artists such as Funk Tribu and DJ HEARTSTRING.

Prior to A Million Music, he held Product Manager roles for Sony Music’s Columbia Records Germany and B1 Records, where he managed campaigns for major domestic and international artists.

Pascal Bittard, founder and President at IDOL, said: “Johann’s appointment marks an important step in IDOL’s continued investment in the German-speaking markets. His proven track record, relationships in the region, and genuine passion for independent music make him a perfect fit for our mission.”

Böhringer added: “I am very much looking forward to joining IDOL, and shaping the company’s global vision for the GAS region. Bringing more than ten years’ experience in the pop culture universe, I am excited to expand IDOL’s GAS business and provide excellent services with a great team based in Berlin.”

Further to the new hire, IDOL has signed Austrian electronic producer Dorian Concept via his own imprint, Play Instinct. The deal will see IDOL provide worldwide digital distribution, audience development and marketing services for both the artist and label, with a strong focus on the GAS, UK and US territories. Dorian Concept’s addition builds on IDOL’s commitment to supporting cutting-edge music, whilst reinforcing its role as a premier partner for independent artists worldwide.

Oliver Johnson, AKA Dorian Concept, commented: "I'm excited to be signing with IDOL, who are among the few to genuinely care about the music they distribute whilst building real relationships with the artists behind it. That philosophy is increasingly rare, especially in a time when releasing music is easier than ever, which is often at the expense of meaningful support for artists and labels. I'm in good hands with a company that clearly prioritises quality over quantity, which makes all the difference."