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ICE strikes deal with gaming & metaverse start-up STYNGR


ICE and STYNGR, the gaming metaverse start-up, have announced a deal covering the multi-territory use of the ICE Core repertoire.

STYNGR's innovative new service brings new uses of music to gaming & gaming metaverses, where players can choose in-game music channels and event-driven short musical clips to personalize & enrich their in-game experiences.

When utilizing STYNGR, game developers are supported with STYNGR's SDK (Software Development Kit) and can deploy in-game monetization options.

ICE Core members will begin to receive royalties from these new applications, expanding over time as the STYNGR service is utilized by more and more games.

In licensing STYNGR, ICE continues to work with innovative new services, with these new uses of music bringing ICE Core members new revenue streams.

Alex Tarrand (Co-founder, STYNGR): "Licensing such a massive and unique aggregation of musical repertoire as that represented by the ICE Core Societies and Publishers is a great opportunity and we're delighted to get this deal in place.

STYNGR is a bridge for game developers, allowing them to easily incorporate music into all of their experiences. Being able to cover so many important works on a broad multi-territory basis is a boost for our service."

Tim Rawlinson (VP - Licensing, ICE): "As the next generation of web applications start to be realized, we're constantly assessing new services, understanding their models, and supporting innovation with deals that also reflect the value of songwriting.

We're pleased to be able to work with STYNGR to provide songwriters with new, incremental sources of income as new opportunities for people to experience music emerge."  

The multi-year deal covers a wide range of territories and supports accurate, usage-based writer payments.

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