Hipgnosis has promoted Sara Lord to Chief Creative Officer

Hipgnosis has promoted Sara Lord to Chief Creative Officer, leading Hipgnosis’ overall engagement with the creative industries to elevate collaboration with the company’s catalogue of iconic songs.

Sara originally joined Hipgnosis in the spring of 2023 as EVP Content.

In her new role, Sara additionally takes on responsibility for the Synch and Audience Development teams and, alongside CEO Ben Katovsky, is responsible for the company’s songwriter and artist engagement.

Commenting on the appointment Ben Katovsky, CEO, Hipgnosis said:
“Sara has an outstanding track record and incredible knowledge of the creative industries. Hipgnosis owns many of the world’s most iconic songs and, as we seek to bring them to even wider audiences, building partnerships across these creative industries is a key part of our strategy. Sara is uniquely qualified to build these partnerships, while working closely with our songwriters and artists.”

Sara Lord, Chief Creative Officer, Hipgnosis said:
“Starting each working day knowing that it is going to be soundtracked by some of my all-time favourite songs is truly a joy, to then be able to contribute to the legacy of those songs is a huge privilege. I am very excited to be collaborating with our songwriters, forging partnerships across the creative industries and digging into all the ways we can ensure that we keep the magic alive.”

Sara has over 25 years’ experience in the music business. She has previously worked at Concord Music, where she built an international team and launched the Concord Art Prize amongst many other initiatives. She founded and ran Lord Music Management for 15 years where she successfully managed the careers of numerous artists and contributed to multi-platinum selling records. She is Co-Chair of The Cat’s Mother Network, was the youngest ever recipient of The Music Business Woman of the Year Award and has been inducted into Music Week’s Women in Music Roll of Honour.