Frontiers Music SRL announces signing of guitar powerhouse Jared James Nichols

24 September 2025 - Press release

 

Frontiers Music Srl is proud to announce the signing of acclaimed singer, songwriter, and guitarist Jared James Nichols. Known for his high-voltage blend of soulful vocals, raw energy, and searing guitar work, Nichols has carved out a reputation as one of the most exciting new voices in rock.

Nichols is currently on tour across the U.S. supporting the legendary Michael Schenker Group - and with a run of EU and UK dates fast approaching in November and December. He joins the Frontiers roster, ready to deliver his “Blues Power” to fans worldwide and with his fourth album now in the works.

Jared James Nichols commented: “I am absolutely thrilled to announce my signing to Frontiers. I am ready to break through to the next level with new music and this epic partnership. They have built a crew of seasoned and forward-thinking industry pros that understand rock n’ roll. The sky is the limit with the stellar, passionate, and badass team at Frontiers. TURN IT UP, BLUES POWER!”

Mario de Riso, A&R and Business Affairs VP at Frontiers, added: “I’m delighted to have worked on bringing Jared James Nichols into the label. His vision and talent make this collaboration a perfect fit, and I look forward to what’s ahead”.

Tim Bailey, Head Of Label – International at Frontiers, stated: “I’ve been a huge admirer of Jared’s for a long time. He’s a rare, singular talent and it means a lot that he’s chosen Frontiers as his new home. Of late, there’s been a concerted effort on the label side to really seek out the best classic-sounding, contemporary rock artists, and with Jared we’ve hit the jackpot. It’s a really exciting time at Frontiers as we build on the label’s near 30-year legacy”.

Armed with nothing more than his signature Gibson Les Paul, a cranked amp, and a microphone burning hot, Jared James Nichols lives the Blues the way it was meant to be lived - tough by design, raw in delivery, and authentic to the core. The Wisconsin-born, Nashville-based singer, songwriter, and guitarist unleashes unapologetic rock ’n’ roll, his voice hitting with grit and soul while his fretwork roars with fire and fury.

Celebrated by American Songwriter, Guitar World, and Relix, Nichols has already tallied millions of streams and built a devoted following online. Gibson Guitars recognized his impact by naming him one of only four Global Brand Ambassadors worldwide - a rare honor that cements his standing as one of today’s most vital guitar slingers.

Now preparing his fourth - and most defining - album, Nichols calls this era “JJN Mach II.” Written and inspired by his post-pandemic touring experiences and new home base in Nashville, the record showcases his growth as a singer and songwriter, while taking his guitar playing to explosive new heights.

Nichols’ journey has not been without hardship: cancelled tours, collapsed labels, breakdowns on the road, even a freak accident that left him with 20 screws in his arm. Yet every challenge has only fueled his drive and deepened the legend of his self-proclaimed “Blues Power”.

With Frontiers Music Srl now by his side, Jared James Nichols is ready to bring his uncompromising rock ’n’ roll to the world. The time has come for his name to be known in every household where true rock is alive.