Focaldata to power UK entertainment industry’s benchmark consumer tracking study

08 October 2025 - Press release

Focaldata, the UK’s fastest-growing research company, will power the entertainment industry’s benchmark consumer tracking study.

Using its proprietary AI technology, Focaldata will conduct the twice-yearly study into the entertainment preferences and behaviours of 2,000 UK consumers on behalf of the digital entertainment and retail association, ERA.

Now in its 12th year, the ERA tracking study has become the definitive source of insight into changing patterns of consumer entertainment consumption, containing millions of data points on how people engage with music, video, and games.

ERA conducts the study on behalf of its members, who include Spotify, YouTube, SoundCloud, Amazon, Sky, Deezer, and Virgin Media, together with physical retailers such as HMV, Game, and hundreds of independent record shops.

Focaldata’s clients include the FA, PwC, the Cabinet Office, Virgin Media O2, Which?, and MoneySuperMarket.

 

Focaldata’s Head of Research, George Pinder, said:
“The bank of knowledge ERA has developed about how music, video, and games fans interact with the entertainment they love is truly impressive, with applications right across the entertainment ecosystem. We are delighted to have the opportunity to apply Focaldata’s solutions to this incredible resource.”

ERA CEO Kim Bayley said:
“Over the past decade, the ERA consumer tracking study has charted the rise of music streaming and vinyl, video-on-demand, and new gaming platforms. We are proud that it has become a reference source for so many of entertainment’s most successful companies. With the power of Focaldata’s unique technology and analytical tools, I am confident we will create even more value for our members.”